16:9: JCDecaux Builds Its Own Audience Measurement Platform For Digital Airport Media
Out of home ad giant JCDecaux has launched an audience measurement system for the airport industry, plainly called Airport Audience Measurement, or AAM. The platform, says the media company, was developed to offer advertisers and agencies standard metrics throughout the world. It was “designed in collaboration” with Veltys, which does data analysis, processing and modelling. […]
Wed, Feb 27, 2019 at 7:14 PM