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Ad Age: Billboard prices spike along route to Coachella festival in California

The prices of billboards on Interstate 10 heading toward Indio, California, home to the Coachella Valley Music and Arts Festival, increased 31 percent in the four-week period from late March to early April, according to new research from OOH buying-and-selling platform AdQuick. Coachella (April 12-14 and April 19-21) draws hundreds of thousands of people over two weekends. […]

adage.com
Sat, Apr 13, 2019 at 6:16 PM

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Mimo Monitors: big success of small format digital signage

Mimo Monitors manufactures digital displays for digital signage and digital out-of-home advertising. Mimo’s President, David Anderson, recently gave this exclusive interview to Digital Signage Pulse.  What makes Mimo Monitors screens competitive?  We are the only major brand that focuses on small format displays. […]

Editorial
Fri, Apr 12, 2019 at 7:55 PM

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5 forces transforming digital out-of-home advertising (Samsung SDS)

Since the integration of digital technology into the OOH space, rapid scheduling and optimization of advertising is now possible. Nearly $4.5 billion is expected to be spent on DOOH advertising in the U.S. by 2019, an increase of approximately $1.2 billion from 2016. […]

samsungsds.com
Thu, Apr 11, 2019 at 12:10 AM

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New Australian research shows the power of targeting grocery shoppers in the last 40 metres (Shopping Centre News)

New research by Shopper Media Group has revealed the power of retail out-of-home (OOH) advertising, with one in three Australian shoppers admitting they have purchased a product after seeing it advertised on retail OOH panels. […]

shoppingcentrenews.com.au
Wed, Apr 10, 2019 at 8:07 PM

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India’s Outdoor Advertising Awards contest is open for entries (Media4Growth)

The 15th edition of the annual Outdoor Advertising Awards (OAA) Contest -- the Big League where all battle-hardened top Indian OOH industry players compete fiercely to emerge Winners -- is open now. The Contest is open for entries pertaining to OOH works executed in the period April 1, 2018 – March 31, 2019. All entries are to be submitted online, latest by May 18, 2019. […]

media4growth.com
Wed, Apr 10, 2019 at 8:05 PM

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Dentsu Aegis launches programmatic division for South Asia

Dentsu Aegis Network (DAN) India has merged its data and programmatic functions under one roof and announced the launch of DAN Programmatic. DAN Programmatic will be led by Gautam Mehra as CEO. Mehra will also continue as chief data officer, South Asia at Dentsu Aegis Network. […]

campaignindia.in
Wed, Apr 10, 2019 at 7:53 PM

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16:9: LED Tower That Does Times Square NYE Ball Drop Getting Facelift

Times Square in New York is getting yet another LED digital signage display upgrade, with the out-of-home advertising firms, New Tradition, signing a master lease agreement on One Times Square – the site of the iconic New Year’s Eve ball drop. […]

sixteen-nine.net
Wed, Apr 10, 2019 at 8:56 AM

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A business case for digital signage in luxury condo buildings: MaxTV Canada

MaxTV operates more than 1000 digital signs in luxury condominium buildings across Canada. Erik Kehat, MaxTV CEO, recently told Digital Signage Pulse about his company’s business. Where can we see MaxTV signs? […]

Editorial
Tue, Apr 9, 2019 at 5:20 PM

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Australian shopping center manager Lendlease appoints MCN as out-of-home advertising partner (Shopping Centre News)

Multi Channel Network (MCN) has expanded its out of home (OOH) footprint with the announcement of a new partnership with Lendlease to represent 18 high impact, audio enabled digital screens across 11 Lendlease-managed shopping centres in urban and regional areas across Australia. […]

shoppingcentrenews.com.au
Mon, Apr 8, 2019 at 12:08 AM

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Itellio ad screens on top of ATMs deliver results

Itellio operates a national network of ad screens located on top of ATM machines. Eric Fondren, the company’s CEO, recently chatted with Mel Stott for this Digital Signage Pulse exclusive. Itellio ad screens appear on top of ATM machines in convenience stores and big box retailers. […]

Editorial
Sun, Apr 7, 2019 at 5:14 PM

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Unmissable Melbourne Cup Campaign Wins International Acclaim

  oOh!media has been awarded a prestigious Moodie Award for the Lexus Melbourne Cup Airport and Inflight campaign the against world class international competition. […]

oohmedia.com.au
Thu, Apr 4, 2019 at 6:29 PM

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The future of digital out-of-home advertising is programmatic (NetImperative)

Experts believe programmatic will help drive significant growth in Digital Out Of Home (DOOH) marketing, and make it more accountable and accessible, more flexible and creative, according to new research. The research, from VIOOH, looks into the future of digital OOH (DOOH). […]

netimperative.com
Thu, Apr 4, 2019 at 5:48 PM

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How independent billboard operators can succeed with digital out-of-home

As of 2016, Billboard Insider estimated that there were as many as 1,000 independent billboard operators in the United States, and many thousands more exist around the world. These networks may only represent a handful of faces or displays each, but operate some of the hidden gems of the out-of-home world. […]

broadsign.com
Thu, Apr 4, 2019 at 10:16 AM

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Measuring outdoor advertising audiences remains a challenge. What to do about it (Mumbrella)

By Charles Tremlett, managing director at Running Boards.  I am increasingly concerned by advertisers being sold a furphy that unless an outdoor billboard’s effectiveness can be measured by a number, it’s a billboard not worth considering. […]

mumbrella.com.au
Wed, Apr 3, 2019 at 6:34 PM

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Second Annual Video Everywhere Canada Summit, May 29, Toronto

Coming off its very successful first Summit in 2018, DPAA, the global organization for everything digital out-of-home (DOOH), will hold its second annual Video Everywhere Canada Summit on May 29 in Toronto. […]

dp-aa.org
Tue, Apr 2, 2019 at 11:50 PM

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