Itellio operates a national network of ad screens located on top of ATM machines. Eric Fondren, the company’s CEO, recently chatted with Mel Stott for this Digital Signage Pulse exclusive.
Itellio ad screens appear on top of ATM machines in convenience stores and big box retailers. Is your partner the ATM operator, or the store? What is the business model?
Our partner is the ATM operator. Itellio handles all the advertising sales and the ATM operator receives a share of the ad revenue.
How many ad screens do you have and in what markets are they located?
Our ad screens are operating in 9 of the top 10 DMAs and many other markets as well. Itellio currently runs ad screens in 8300 locations nationwide.
What type of brands have the most success advertising on your screens?
Many types of advertisers have had successful campaigns on Itellio screens. Telecom companies, direct-to-consumer brands, consumer electronic companies, beer & wine brands, and consumer packaged goods companies have regularly advertised on our network.
Does your technology identify people who use the ATMs?
Itellio is rolling out both mobile detection and facial detection across our entire network. At the moment we have facial detection enabled in the NYC area.
We have made sure that Itellio technology is completely compliant with privacy protection regulations. It is important to stress that we never store or transmit images and can only tell that a face is watching, as opposed to whose face is watching.
Therefore, the answer is: Itellio does not identify any users, as our data is 100% anonymous.
Can users interact with Intellio screens?
Itellio screens themselves are not interactive. However, we will be experimenting with a technology that would allow people to use their phone in order to engage with the on-screen content.
What metrics do you use to measure success for your advertisers?
We use facial detection to measure how well our clients’ ads reached their ideal demographics vs non-ideal demographics. We can also measure the emotional sentiment and viewership rate for all audience segments.
In addition, using our mobile retargeting component, we are able to extend the client’s campaign onto mobile devices that match specific targeting requirements. This allows us to truly measure attribution and place calls-to-action in consumers’ hands.
To learn more about Itellio, visit: https://www.itell.io/
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