Leading pet care company Nestlé Purina is taking its passion for pets to a new level with the launch of a new brand campaign with oOh!media. As principal food sponsor, Purina partnered with SPCA to showcase the types of pets that are available for adoption across New Zealand. […]
The new measurement capability will provide impressions, reach and frequency, across thousands of audience segments for place-based advertising, including signage in gyms, bars, amusement parks, stadiums, malls, airports, gas stations, retail environments, cinemas, grocery stores and many other venues. […]
In December 1903, in the sand dunes of Kill Devil Hills, North Carolina, the Wright Brothers made the worlds first powered aircraft flights. By 1923, we saw the first transcontinental flight; by 1933, the first solo flight around the world; 1939, the first jet plane; and in 1947, Chuck Yeager broke the sound barrier. […]
Clear Channel Outdoor Holdings ($CCO), now officially an independent company following its spin out from iHeartMedia, is making a bet that the oldest form of advertising in the world still has legs in a digital era. "We're the fastest growing traditional medium," said Clear Channel Outdoor CEO William Eccleshare, speaking to Cheddar fresh off ringing the opening bell at the NYSE Thursday. […]
My calendar confirms it is indeed 2019, and not 2009 – which makes it somewhat mind-wobbling that there are still start-up media companies touting an ad model for out of home environments based on the totally different dynamics of web advertising. […]
NEW YORK, May 2, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that AdMetv has joined its membership ranks. AdMetv is an innovative, place-based DOOH advertising IoT device solution that lights up "passive” (non-revenue generating) screens to generate ad revenue and gather data from engaged consumers. […]
Ads on Life Fitness Media DOOH network can be bought programmatically via Vistar Media's platform. Life Fitness' network spans across commercial gyms, universities, hotels, and corporate offices, tapping into many diverse audiences. […]
NEW YORK, May 1, 2019-- DPAA, the leading global organization for everything digital out-of-home (DOOH), announced today that it will hold a special promotion at its Video Everywhere Canada Summit, in conjunction with sponsoring company Media City, that will send an ad agency media professional to the June 2020 Cannes Lions Young Media Academy held at the Cannes Lions in France. […]
NEW YORK, April 29, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that MobileFuse has joined its membership ranks. New York-based MobileFuse is a leading, moments-based advertising company focused on delivering receptive moments and real-time insights and results to agencies and brands. […]
The Foundation for Outdoor Advertising Research and Education (FOARE) has made a new scholarship available to female students perusing academic degrees. […]
McDonald’s has partnered with Talon Outdoor and OMD UK on a new approach to Out of Home audience targeting which has increased visits to its restaurants across major cities. Since January 2019, McDonald’s has used Talon’s proprietary Out of Home data management platform (ODMP) technology to deliver advertising campaigns which promote the Saver Menu. […]
Digital OOH street furniture has long been a preferred medium for movie launches, but this is the first time I think I’ve seen them fully adapted to take on the character of a new film. This a mall kiosk in the UK, running on a JCDecaux screen, for a new movie called Detective Pikachu about Pokemons, which are … I’m not really sure. Once again – I’m old. […]
A 41-year-old man has been arrested and charged in the wake of 42 LinkNYC digital OOH/smart city kiosks being vandalized and damaged around five NYPD precincts. The kiosks have cameras and at least one caught the man throwing a large rock at a unit, in daylight and as people walked by. […]
Out of home advertising group Pikasso – which operates in the Levant and North and West Africa – is responsible for more than 13,000 display sites in 367 cities, across eight countries. It has contracted UK company Trueform Digital to supply and support a range of bespoke displays for centres in the regions. […]
COMBINED COMPANY WILL OFFER A UNIFIED OUT-OF-HOME MEDIA INVENTORY, MARKETING AND SALES MANAGEMENT SOLUTION, STREAMLINING STATIC AND DIGITAL OOH OPERATIONS FOR MEDIA OWNERS. […]
