Versions française ci-dessous. Combined company will offer a unified out-of-home media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners. […]
HYGH is claiming to be creating the Airbnb of digital out of home (DOOH) advertising, building a global advertising network that connects advertisers and digital display providers to offer real-time advertisements in just minutes. […]
Versions française ci-dessous. Combined company will offer a unified out-of-home media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners. […]
As the dust settles on the first weekend of the popular Coachella Music Festival, concert-goers are now gearing up for the second and final week of festivities. Sun screen, water, and the latest fashion trends are mandatory for attendees. For Advertisers seeking a presence among them, OOH is in demand. […]
NEW YORK, April 22, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that JCDecaux North America has joined its membership ranks. […]
An ambitious project that was intended to generate new revenues for Denver’s airport, and showcase the innovative LED technology of Panasonic, has run into big problems less than two years after it was first switched on. […]
Marketers are taking to smart digital billboards amid regulatory hurdles and limited inventory. In India, smart digital billboards or the digital out-of-home (DOOH) industry, worth Rs 100 crore, accounts for just 2% of the overall out-of-home (OOH) media industry. […]
SAN DIEGO, CA (April 19, 2019) – Last month, Talon announced its expansion in the U.S. with the purchase of Grandesign’s traditional out-of-home (OOH) vertical. […]
It’s time to vote for the campaign you believe deserves to be crowned the Grand Prix winner of Ocean’s annual digital creative competition. https://oceanoutdoor.com/grand-prix-voting/ To mark 10 inspirational years of outstanding creativity, we want to find the Grand Prix winner of the past decade. […]
PepsiCo is the first brand client of StartRocket, a Russian company that's readying a constellation-like "orbital billboard" advertising format in the sky, according to a report in Futurism. A spokesperson of PepsiCo's Russian arm confirmed to Futurism that the project is real and will be used to promote a non-alcoholic energy drink called Adrenaline Rush. […]
The Sea Is The Sky is an Ocean Digital Creative Competition winner Glimpse and the not-for-profit collective We Are Ocean make a clever connection between cities and the seas in an out-of-home campaign which is triggered by rainfall from the ocean. […]
Unlocking the value of digital out of home for brands and advertisers is a cornerstone here at Ocean as planners and buyers seek integrated marketing campaigns which are authentic, seen and remembered. […]
Lunga Majija, JCDecaux’s head of operations for Africa, says that they must be aware of the areas they are operating and apply solutions in that context and then engineer a solution based on what’s happening in that country. […]
Tensions between French OOH giant JCDecaux and the City of Sydney continue to rise as the advertising company plans to build new, and upgrade existing, Telstra payphone units within city limits. […]
The IAB Programmatic Summit will return in September 2019. This one-day event will cover emerging topics including AI, In-Housing at Brands, Creativity, Programmatic OOH, Programmatic Audio, Bias in Programmatic, and more. IAB’s last Programmatic Summit brought together more than 370 brands, agencies, publishers, and technology providers working in the programmatic field. […]
