DPAA Survey of Media Planners Indicates Continuing Revenue Growth for Digital Out-of-Home
NEW YORK, June 21, 2019—A new survey of media planners released today by DPAA points to continued revenue growth for digital out-of-home (DOOH) media, citing mobile tie-ins, inclusion in more media planning systems, the availability of attribution studies and programmatic opportunities as keys to garnering larger shares of media budgets. […]
Fri, Jun 21, 2019 at 12:12 PM