How digital out-of-home can help brands reach Gen Z (Billboard Insider)
Unlike Millennials, Gen Z is showing a strong preference for in-store shopping over online shopping. Driven by a range of factors, this trend brings Gen Z shoppers to shopping districts, shopping centers, and even shopping malls. And the more time they are out shopping, the more exposure to OOH and DOOH messaging they get. […]
Sun, Jun 23, 2019 at 6:28 PM