Developments in technology mean brands can take advantage of outdoor advertising to create campaigns that adapt to real-time information. Cider brands, which still rely on favourable summer weather often find their advertising at odds with the realities of the weather. […]
Fundamental Patent Granted to AdMobilize; Locking Intellectual Property for DOOH’s Intersection of Audience Measurement and Programmatic Ad Serving. […]
Miami-based computer vision company AdMobilize has been granted a US patent for a “method and system for dynamically adjusting displayed content based on analysis of viewer attributes.” That dynamic content is based around the use of anonymous video analytics – the core business of AdMobilize. […]
The Pharmacy Health Network (PHN) – which does ad-based screens in retail pharmacies – has been acquired by an OOH media and marketing company that has plans to expand into medical care environments. […]
See the Full Program of Events . DSF is supporting a variety of events during the week, including: Coffee and Controversy- October 15; AdTECH: OOH – New York- October 17; Multiple member-sponsored events. […]
Watkins Outdoor’s installed a 22’5″ by 36’5″ digital billboard in Missouri. Daktronics manufactured the sign. Insider asked Daktronics project manager Doug Stearns how it was done. […]
Ask ad agencies and brands about the top attributes of OOH, and creative impact always appears on the short list. […]
In a recent open letter to the outdoor industry, ISBA Media Leaders expressed concern at the distribution of digital OOH screens. The worry being that they are too clustered; stifling brands’ ability to achieve mass market audiences when using the medium. This, it is felt, is exacerbated by screens replacing traditional poster sites. […]
TORONTO, AUGUST 8 – MiQ, Hivestack and Kinetic Canada have announced today their partnership in developing Canada’s first fully-integrated digital-out-of-home (DOOH) buying and planning tool. The collaboration aims to create a more efficient and easier way of buying and measuring out-of-home (OOH) media all within one consolidated dashboard. […]
From September 1 through October 1, artists working in either an advertising agency creative department or directly for a brand can submit their artwork for the chance to have it showcased on OUTFRONT Media canvases across the United States during the holiday season. […]
This January, CBS released a report listing all of the generations by birth year. Somehow, they forgot to list Generation X, people born between 1965 and 1980. This resulted in quite a bit of hysterical banter on Twitter, and a suggestion that the cohort be renamed the “Forgotten Generation. […]
Vector Media specializes in data-driven, innovative large-format transit advertising, traditional out-of-home media and the creation of interactive brand experiences in 55 markets across the country. The company's current inventory of over 30,000 out-of-home faces includes public and private transit advertising, bulletins and street furniture. […]
BROOKINGS, S.D. – Aug. 1, 2019 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, was chosen by Amherst Media to design, manufacture and install a new out of home (OOH) digital showcase in Boston, Massachusetts. […]
This will inform the commuters of the estimated time of arrival (ETA) to their destination coupled with what to do while traveling by recommending favourite shows like Kaafir, Rangbaaz to watch on the ZEE5 app. This is more pertinent given the traffic woes faced by the commuters on account of the monsoon delays. […]
Darwin International Airport Director Commercial, Shane De Wit said: “Darwin International Airport is excited to launch this new outdoor digital billboard in association with leading media company, oOh! Media, to deliver this high-quality asset to reach and engage audiences. “We’ve chosen to partner with oOh! […]
