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How to Design the Perfect Billboard Advertisement 

Whilst some marketers may be consumed by digital platforms and channels in the modern age, there remains a significant demand for Out-of-home (OOH) advertising amongst UK business-owners.  This includes the owners of both small and medium-sized companies, whose contributions saw the total OOH advertising market in the UK grow by an impressive 8.1% in the year ending December 2018. […]

airoutdoor.co.uk
Tue, Sep 3, 2019 at 10:05 AM

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L&L Holdings is erecting a new giant interactive digital billboard in Times Square (TechHQ)

The 18,000 square-foot billboard occupying the whole side of a 46-storey building will have interactive features, such as selfie-cam for passers-by, who can also stream songs, engage with products and more from an app. “Having dynamic real-time messaging on a screen as opposed to a static advertisement allows a brand to tell a full story instead of just presenting an image,” said Orowitz. […]

techhq.com
Tue, Sep 3, 2019 at 8:29 AM

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Nick Mawditt of Talon Outdoor: why Facebook is channelling Friends Reunited (More About Advertising)

“With both Facebook and OOH channels included in the media mix, all intended audiences—including new and existing customers—were reached, driving 6% of incremental sales, far beyond the benchmark.” The study also reveals that OOH ads are key for product discovery in certain verticals among younger European users. […]

moreaboutadvertising.com
Mon, Sep 2, 2019 at 5:08 PM

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The Disruptive Future of Programmatic Out of Home

I vividly remember facilitating a focus group of Out of Home industry peers four or five years ago, talking about the future of OOH, what changes were coming, and what that meant. When I posed the question, “What happens when we reach a critical mass of digital out of home media, and it can be bought programmatically through a trading desk?,” one member of the group snorted. […]

emcoutdoor.com
Thu, Aug 29, 2019 at 12:36 PM

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New to Campsite: advanced demographic data and campaign analytics

As OOH continues to modernize, in both creative opportunities and buying methods, the medium has established its spot in modern marketing strategies. […]

broadsign.com
Thu, Aug 29, 2019 at 11:59 AM

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Aussie ad spend study shows digital ROI doubles with Out of Home in the mix

Managing Director of Analytic Partners, Paul Sinkinson, said the analysis in sales performance and marketing ROI of more than $9 billion in marketing spend in Australia highlighted the need for marketers to consider multiple platform campaigns to drive better results. […]

oohmedia.com.au
Wed, Aug 28, 2019 at 7:32 PM

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What can online advertising companies learn from out-of-home? (Campaign Asia)

The GM of Inskin Media argues against the received wisdom that OOH is for brand-building while digital is not. The problem, she asserts, is the industry selling itself short. […]

campaignasia.com
Wed, Aug 28, 2019 at 7:13 PM

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Xaxis and Mediacom pioneer measurable digital out-of-home campaign for Domino’s Pizza in Malaysia (Medianews4u)

Kuala lumpur : Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, in partnership with Mediacom Malaysia,today announced the results of a pioneering digital out-of-home (DOOH) campaign which showcased new real-time audience targeting and measurement capabilities for out-of-home advertising. […]

medianews4u.com
Wed, Aug 28, 2019 at 12:40 AM

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IRI Joins Forces with Vistar Media to Measure Sales Lift from Digital Out-of-Home Advertising (Yahoo Finance)

The combined offering uses Vistar’s unique DOOH exposure data and the industry-leading IRI Sales Lift™ solution, allowing advertisers to link DOOH exposure to in-store purchases. This new offering helps marketers both quantify the return on ad spend they realize from DOOH campaigns as well as optimize future campaign tactics using true purchase-based data. […]

finance.yahoo.com
Tue, Aug 27, 2019 at 3:17 PM

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NY Governor bans floating billboards but Ballyhoo Media plans to continue operations (Billboard Insider)

Insider contacted Ballyhoo Media CEO, Adam Shapiro and discussed the signed legislation and its impact on Ballyhoo. How do you see the state legislation impacting floating Billboard operations around New York City? The State passed legislation that restricts digital billboards on waterways from utilizing “flashing and intermittent lights. […]

billboardinsider.com
Mon, Aug 26, 2019 at 4:52 PM

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Rick Robinson’s Annual Review of LA Entertainment Billboard Campaigns (OAAA)

What follows are 17 examples of what caught my eye this summer in LA. It’s not everything. It’s what I liked and why. […]

thoughtleadership.oaaa.org
Mon, Aug 26, 2019 at 8:30 AM

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Talon Outdoor: how Out of Home can target hard-to-reach young TV audiences (More About Advertising)

Of course, TV brands themselves are using OOH to reach light viewers. ITV’s published strategy identified an audience of 15 million light viewers who like “quality output” and come to ITV about twice a week, but “watch less ITV and a little bit more of everything else. […]

moreaboutadvertising.com
Thu, Aug 22, 2019 at 5:03 PM

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MediaPost: Out-of-Home Ad Spending Accelerates In Q2

Out-of-home ad spending rose 7.7% during the second quarter of 2019, according to an analysis of data from Kantar Media released Wednesday by the out-of-home Advertising Association of America (OAAA). The second quarter signals an acceleration of growth for the U.S. out-of-home ad industry, which posted a first half gain of 7.0%, according to the OAAA analysis. […]

mediapost.com
Thu, Aug 22, 2019 at 4:41 PM

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How to Promote Events with Out of Home Advertising

Event marketing represents big businesses in the UK, particularly as businesses grow to recognise the importance of in-person communication and connectivity in the digital age.  This is borne out by the figures too, with 95% of marketers in agreement that live events provide all parties to forge valuable relationships in a digitally-oriented world. […]

airoutdoor.co.uk
Thu, Aug 22, 2019 at 6:49 AM

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Toyota GB and Team GB launch out-of-home sports and fitness campaign to get the nation moving

Official Team GB partners Toyota GB and Ocean Outdoor are launching an exclusive out-of-home activation to get the nation moving ahead of the 2020 Tokyo Olympics. The I Am Team GB participation campaign will culminate with The Nation’s Biggest Sports Day on Saturday, August 24, with hundreds of events taking place right across the UK. […]

oceanoutdoor.com
Thu, Aug 22, 2019 at 5:32 AM

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