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4 Ways Anna Bager’s Position With OAAA Marks a New Era for Out of Home

I’m excited about the Out of Home Advertising Association of America’s (OAAA) decision to appoint the IAB’s Anna Bager as its president and CEO. The appointment of a tenured digital executive is a promising sign of the exciting road ahead for the OOH medium as technology and data both fuel channel growth and present entirely new possibilities for advertisers. […]

thoughtleadership.oaaa.org
Wed, Aug 21, 2019 at 11:55 AM

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Expert judges seek bold new ideas in Ocean’s annual creative digital competition

2019 panel draws together top creative minds A panel of 18 expert judges are seeking bold, original ideas in Ocean’s annual search for the best digital out-of-home (DOOH) creative concepts. Brands, agencies and creative teams have until the extended closing date of Friday, September 6 to enter the 10th annual competition, which is presented in association with Campaign. […]

oceanoutdoor.com
Wed, Aug 21, 2019 at 5:13 AM

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ExchangeWire: Programmatic Will Be the Way All Media is Traded

Digital Out of Home (DOOH). The digitalisation of out of home formats has brought long-standing traditional media owners into the digital age. By 2021 physical OOH is set for a decline in revenue, while DOOH is poised for further growth as key displays and billboards are digitised. […]

exchangewire.com
Tue, Aug 20, 2019 at 3:55 PM

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16:9: Controlled Retail Tests Show 800%+ Sales Bump Using Triggered Digital Signage Messaging

Digital signage end-users in hyper-competitive sectors like retail and quick service restaurants have always tended to keep their cards really close to their chest when it comes to talking about the actual impact of digital signage networks. Why would they want to share results that inform and guide competitors? […]

sixteen-nine.net
Tue, Aug 20, 2019 at 3:52 PM

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AdWeek: The challenges before OAAA’s new President and CEO

Matt Schuster, CRO at Vistar Media. Standardization is needed. Now is the time to push for standardizations across an industry with a lot of stakeholders and existing politics. […]

adweek.com
Tue, Aug 20, 2019 at 3:48 PM

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Ocean launches first full motion large format digital screen in London’s upmarket Kensington shopping and commuter hub

Premium out-of-home media owner Ocean Outdoor has extended its premium London portfolio with the launch of Kensington’s first full motion large format digital screen. The landscape screen, which measures 5.5 metres wide by two meters high, is located above the exit to Kensington Arcade and faces High Street Kensington tube station which has an annual footfall of 12 million people. […]

oceanoutdoor.com
Mon, Aug 19, 2019 at 5:09 AM

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TechCrunch: Why startup ads are taking over the subway

If you’re a New Yorker, one of the easiest ways to keep up-to-date on the latest consumer products — furniture, beauty products, mobile apps, you name it — is to hop on the subway. Even before you board, you may find yourself walking through a station filled with colorful startup ads. And once you’re actually on the train, you may find yourself surrounded by even more of those of ads. […]

techcrunch.com
Fri, Aug 16, 2019 at 4:07 PM

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How to use digital grocery store signage to drive more business

Though grocery stores have not been immune to the changing fortunes of the retail space, revenues in the space continue to grow year on year, clearing more than $640 billion in the United States in 2017. […]

broadsign.com
Thu, Aug 15, 2019 at 2:18 PM

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Ocean Outdoor secures exclusive partnership with ITV Sport to broadcast Rugby World Cup action

Premium digital out-of-home (DOOH) media operator Ocean Outdoor has secured a new partnership with ITV Sport to broadcast highlights and live England games from the Rugby World Cup 2019 as it happens in Japan. Under the terms of the deal, highlights will be carried across multiple large format digital screens in six UK cities, giving sports fans and supporters unprecedented access via DOOH. […]

oceanoutdoor.com
Thu, Aug 15, 2019 at 11:15 AM

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Study: Interactive digital signs are over three times more effective that screens without interactivity (Campaign)

The study, the fourth wave of neuroscience research carried out by Ocean and neuromarketing research company NeuroInsight, used brain imaging technology to measure electrical activity in the brain. […]

campaignlive.co.uk
Wed, Aug 14, 2019 at 3:55 PM

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The Drum: Why Singapore Grand Prix wants to innovate the way it buys out-of-home media

For the Singapore Grand Prix (SGP), the promoter of the Singapore leg of the FIA Formula One (F1) World Championship, out-of-home advertising has proven to be a novel medium to engage new audiences in the sport. […]

thedrum.com
Wed, Aug 14, 2019 at 3:34 PM

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The 1-year ban on outdoor advertising in Bengaluru is nearing it’s end (Media4Growth)

It’s been more than a year since the 1-year ban on outdoor advertising in the city of Bengaluru was enforced by the Bruhat Bengaluru Mahanagara Palike (BBMP). The OOH media owns who have borne the brunt of the ban are waiting expectantly for the draft Bruhat Bengaluru Mahanagara Palike Advertisement Rules, 2019 to be notified. […]

media4growth.com
Tue, Aug 13, 2019 at 6:27 PM

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6 Best Practices to Perfect Your Out of Home Advertising (EMC Outdoor)

Digital might be the latest and greatest in the ad world, but Out of Home is a force to be reckoned with. In fact, it’s the only traditional ad medium to see growth in the past year. According to Nielsen, 90% of residents over the age of 16 have noticed an out of home message in the past month, and 80% have seen one in the past year. […]

emcoutdoor.com
Tue, Aug 13, 2019 at 1:00 AM

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ExchangeWire: How Marketers Can Benefit From the Digital Out-of-Home Revolution

Hannah Thompson, programmatic account director at Tug agency. No more dirty old billboards plastered with beige ads aimed at unengaged consumers: digital out-of-home advertising (DOOH) brightens up our cities, bringing cutting-edge tech to pavements, escalators, and even taxis near you. […]

exchangewire.com
Mon, Aug 12, 2019 at 5:55 PM

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How to Promote Your Charity Through Out of Home Advertising 

The number of registered charities in the UK has continued to rise in recent times, reaching its highest level in more than a decade at the end of 2017. […]

airoutdoor.co.uk
Mon, Aug 12, 2019 at 5:17 AM

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