Global out-of-home media is expected to see an 8.5% ad revenue growth in 2020 -- which would be the fastest increase in 13 years, according to PQ Media. […]
Matt O’Connor. Matt is the CEO and co-founder of AdQuick, the first platform to allow marketers and agencies to complete the entire process of planning; buying, executing and measuring out of home (OOH) advertising campaigns anywhere in the U.S. Prior to AdQuick, Matt worked as a Senior Program Manager with Amazon.com and held various executive positions within Instacart. […]
In the fog of the (long) 10-way presidential debate in Houston, out of home media (OOH) got a shout-out as an effective problem solver for crime fighters. “There was a kid named Byron Phillips that was shot on his front porch,” recalled Senator Amy Klobuchar, D-MN, a former prosecutor. […]
By Marc Bartholomew, VP, Group Director, Posterscope. According to a recent Kantar Millward Brown study, OOH is the preferred advertising medium among Gen Z and Millennials. OOH has survived the "digital onslaught" because unlike other channels such as print and radio, it has embraced disruption. […]
The first RFP seeks a business to develop and implement out-of-home (OOH) advertising programs that use digital screens and sensors to engage with riders and people nearby to boost ad revenue. WMATA expressed interest in beacons and related Bluetooth- or WiFi-enabled technologies that interact with mobile devices and collect data, such as demographic information, to display targeted ads. […]
Data from WARC attributes the predicted growth of OOH this year almost exclusively to digital. Looking forward, PwC forecasts that digital OOH advertising will grow by an estimated $1.3 billion between 2019 and 2023, while at the same time, physical OOH is expected to see little, if any, growth. […]
NEW YORK, September 9, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that NOVUS has joined the association. NOVUS is a specialized ad agency that connects brands to where people live their lives through granular geo-spatial planning, audience analysis, value-based buying and performance-driven outcomes. It’s a top ten U.S. […]
Big tech companies like Google and Facebook, as well as newer direct-to-consumer (DTC) tech upstarts like Away and Peloton, are driving advertising growth for legacy industries, like traditional television and out-of-home (billboard) companies. […]
Thu, September 26 at 12:20 PM. Insight Drivers Stage ( View Map). Level 2: Stage 9. […]
Digital techniques and programmatic platforms are giving out-of-home advertising new capabilities. Marketers can now find and reach target audiences and measure digital out-of-home’s effects in driving the outcomes they desire. […]
5 DAYS, 40 EVENTS; 108 SPEAKERS; 4,565 VISITORS. MONDAY OCTOBER 14: 12:00 – 14:00 Lunch with Samsung at 837 Innovation Centre. 14.00 – 16.00 Daktronics presents AVNation Live from Times Square – Live Podcast. […]
API architecture. In this article we want to focus on networkable APIs – others don’t make sense in DooH / Digital Signage except for special cases. Therefore, the architectural decision is easier. […]
Brand and Agency Leaders, Futurist, Media Analyst and Social Media Influencer Headline Omnichannel Agenda Registration Open for October 15 Event at Sheraton New York Times Square NEW YORK, September 4, 2019- DPAA today unveiled a preliminary list of speakers and the opening of registration for its annual Video Everywhere Summit, which will be held on Tuesday, October 15 at a larger venue, the Sheraton New York Times Square Hotel. […]
OAAA is gearing up for a busy fall. Join OAAA and the OOH industry at the following ad events through the end of the year: Advertising Week New York September 23-26 | New York City | newyork.advertisingweek.com This year at Advertising Week New York, OAAA will launch the OOH is Real campaign. […]
Whilst some marketers may be consumed by digital platforms and channels in the modern age, there remains a significant demand for Out-of-home (OOH) advertising amongst UK business-owners. This includes the owners of both small and medium-sized companies, whose contributions saw the total OOH advertising market in the UK grow by an impressive 8.1% in the year ending December 2018. […]
