MediaPost: Gen Z And The Rise Of Optimized Out-Of-Home Advertising
By Marc Bartholomew, VP, Group Director, Posterscope. According to a recent Kantar Millward Brown study, OOH is the preferred advertising medium among Gen Z and Millennials. OOH has survived the "digital onslaught" because unlike other channels such as print and radio, it has embraced disruption. […]
mediapost.com
Thu, Sep 12, 2019 at 6:21 PM
Thu, Sep 12, 2019 at 6:21 PM