Raw Feed & Search

Why marketing grads think out-of-home is dead and how to overcome this (Billboard Insider)

The word I hear when these marketing students get into the professional arena is that they are taught that the only successful advertising channel is digital. There are no discussions about real world examples of OOH success. Nor are they looking at the big picture and considering that the greatest success is driven from having the correct mix of channels, which includes out of home. […]

billboardinsider.com
Tue, Oct 8, 2019 at 8:21 PM

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Broadsign announces partnership with Australia’s leading health and wellbeing network – Tonic Health Media

SYDNEY, Australia — Wednesday October 9, 2019 — Broadsign, the leading out-of-home (OOH) platform for media owners proudly announces the renewal of a successful partnership with Tonic Health Media, Australia’s leading OOH Health and Wellbeing Network with a five year contract. […]

broadsign.com
Tue, Oct 8, 2019 at 2:00 PM

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Kubient launches Real-time Bidding platform for Digital Out of Home inventory (Mobile Marketing Mag)

Kubient, a full-stack audience digital marketing platform, has launched what it claims is the industry’s Real-Time Bidding (RTB) Digital Out-of-Home (DOOH) advertising solution in the US. […]

mobilemarketingmagazine.com
Tue, Oct 8, 2019 at 12:08 AM

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Kubient Launches First Patent-Pending Real-Time Bidding Digital Out-of-Home Platform (DSConnection)

First OpenRTB Programmatic Platform Available on over 100,000 Screens Across the US in leading Airports and Convenience Stores NEW YORK, Oct. 7, 2019 —  Kubient, a full-stack audience digital marketing platform, announced today the launch of the industry’s first Real-Time Bidding Digital Out-of-Home (DOOH) advertising solution. […]

digitalsignageconnection.com
Mon, Oct 7, 2019 at 12:08 AM

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The 2019 Nielsen study details the impact of digital billboard ads (Watchfire)

As a segment of Out of Home (OOH) advertising, digital billboards are able to increase that reach with eye-catching, responsive messaging that effectively targets consumers every 6-8 seconds. Out-of-Home Increases Website Visits. Many marketers look at leads that come from their website, without researching what influences prospects to visit their business website in the first place. […]

watchfiresigns.com
Sun, Oct 6, 2019 at 6:58 PM

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Talon Boosts U.S. Out of Home Data Intelligence with SafeGraph Partnership (DSConnection)

Thursday 3rd October 2019  — Talon Boosts U.S. Out of Home Data Intelligence with SafeGraph Partnership Talon Outdoor, the independent global out of home media specialist, has further enhanced its audience insight and targeting capabilities with SafeGraph, the leading provider of U.S. Points-of-Interest (POI) data. […]

digitalsignageconnection.com
Fri, Oct 4, 2019 at 9:27 AM

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Digital Signage Show South-East Europe, 9-12 October, 2019 in Bucharest (AVInteractive)

The second edition of the DIGITAL SIGNAGE Show, the only event dedicated to digital displays and interactive technologies in South-East Europe, takes place between 9-12 October, 2019 in the new B1 pavilion of the Romexpo Exhibition Centre in Bucharest, Romania. […]

avinteractive.com
Thu, Oct 3, 2019 at 2:23 PM

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16:9: DSF’s Oct. 15th Coffee & Controversy Focused On Privacy And Proof

The always popular – even with me involved – Coffee and Controversy event put on by the Digital Signage Federation is coming up fast. It’s less than two weeks from today in New York. This year’s morning event will be Oct. […]

sixteen-nine.net
Wed, Oct 2, 2019 at 6:35 PM

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New Zealand bank cashes in on kiwi kids’ EXCITE-ing campaign

The campaign, which was rolled out earlier this year across oOh!’s 15 fully interactive EXCITE and a further 65 retail and 161 Street furniture signs nationally, was created to promote ASB’s free and easy to use digital money box where parents can swipe virtual notes and coins into a child’s Clever Kash account via a […] The post New Zealand bank cashes in on kiwi kids’ EXCITE-ing campaign appeared first on oOh!media AU. […]

oohmedia.com.au
Mon, Sep 30, 2019 at 8:52 PM

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MediaPost: Mobile data firm Kochava joins forces with consumer insights and measurement company Cuebiq to improve attribution for out-of-home advertising

Digital out-of-home (DOOH) media buyers may now have a way to track campaign success for dwell times, app downloads and more. Kochava, which provides real-time data for mobile and connected devices, has announced a partnership with consumer insights and measurement company Cuebiq to improve attribution for out-of-home advertising. […]

mediapost.com
Mon, Sep 30, 2019 at 4:50 PM

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16:9: More Hacked Signs And More Naughty Content – This Time In Detroit

A reader pointed out a second digital signage screen hack from this weekend, this one on a digital OOH highway billboard in suburban Detroit. The big digital board was, like one in Auckland, NZ, showing porn video material. The Detroit Free Press reports it happened late Saturday night and the racy material was up for passing motorists for 15-20 minutes. […]

sixteen-nine.net
Mon, Sep 30, 2019 at 2:38 PM

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Video Everywhere Summit Comes to Broadway… and Broadway Comes to the Summit!

Cast Members of Broadway's Hit Musical Ain’t Too Proud - The Life and Times of The Temptations to Perform at October 15 Event at Sheraton New York Times Square NEW YORK, September 30, 2019- DPAA, which previously announced that this year’s Video Everywhere Summit on October 15 was moving to Broadway at the Sheraton New York Times Square Hotel, revealed today that Broadway also will be coming to the Summit. […]

dpaaglobal.com
Mon, Sep 30, 2019 at 9:25 AM

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A preview of New York Digital Signage Week 2019 (Podcast by AVNation)

New York Digital Signage Week has been ongoing for seven years, and on October 14th it will kick off once again. On this episode of Digital Signage Digest, we talk about the events and conferences that will be taking place this year, such as Spence Graham’s annual Coffee & Controversy. […]

avnation.tv
Thu, Sep 26, 2019 at 5:56 PM

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Global Business Legend Sir Martin Sorrell to Speak at DPAA’s 2019 Video Everywhere Summit

Event to be Held October 15 at Sheraton New York Times Square NEW YORK, September 25, 2019- DPAA announced today that Sir Martin Sorrell will speak at its annual Video Everywhere Summit in New York on October 15.   Sorrell is a global business legend who founded WPP, the world's largest and most powerful advertising, media and marketing company. […]

dpaaglobal.com
Wed, Sep 25, 2019 at 11:42 AM

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MediaPost: Outdoor Media Targets Ad Execs During Advertising Week In New York

by Joe Mandese. During a week in which a higher-than-usual amount of ad execs will be walking the streets of New York City, the out-of-home media industry will make sure they take notice via a trade campaign in high-visibility locations around the Big Apple. […]

mediapost.com
Mon, Sep 23, 2019 at 4:11 PM

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