Raw Feed & Search

Awarion Partners with Bzzt to Offer Programmatic Ads on Electric Pod Taxis (DSConnection)

Awarion has announced a partnership with Bzzt to offer programmatic advertising on top of the Swedish company’s electrically powered pod taxis. The integration facilitates advertisers to buy digital out-of-home advertising (DOOH) media on top of the pod taxis, using Platform 161 demand-side platform. […]

digitalsignageconnection.com
Mon, Sep 23, 2019 at 9:43 AM

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16:9: This LED Pivots And Shape-Shifts Using Industrial Robotics

This is a pivoting LED display that would go nicely in something like an airport or exhibition/convention hall, with a set of five blades that can link up as one large face or break out and pivot separately. The manufacturer is PJ Link, and this was/is at LED China, which I think was last week in Shanghai. […]

sixteen-nine.net
Mon, Sep 23, 2019 at 8:42 AM

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Digiday: Twitter has increased its out-of-home ad spend by 50% year over year

Twitter is focusing more of its marketing efforts on experiential and out-of-home. By showing up more in the real world — whether that’s via a subway ad or a pop-up activation — the company is looking to make the brand more tangible to the average consumer. […]

digiday.com
Sun, Sep 22, 2019 at 6:18 PM

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16:9: London’s Transport System Redesigns Status Screens To Improve Viewing Experience

I can’t find the official word from Transport for London but have now seen a couple of separate references to that city’s mass transport system testing what I would say are improved status update screens on the Underground system. […]

sixteen-nine.net
Fri, Sep 20, 2019 at 9:08 AM

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Privacy and Proof – a Digital Signage Federation Coffee and Controversy Event October 15, 2019, New York

Moderated by lauded 16:9 blogger and industry practitioner Dave Haynes, the panel will explore the interdependencies–and potential privacy implications–at play regarding measurement and monetization strategies within DOOH and its many venues. Panelists will include executives from legal, technology, and media perspectives. Schedule: 8:00 AM Registration and breakfast. […]

digitalsignagefederation.org
Thu, Sep 19, 2019 at 8:11 PM

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New York Digital Signage Week October 14-18, 2019 (DSFederation)

The DSF is supporting a variety of events during the week, including: Coffee and Controversy- October 15 from 8:00-11:00 AM. AdTECH: OOH – New York- October 17. Multiple member sponsored events. […]

digitalsignagefederation.org
Thu, Sep 19, 2019 at 7:46 PM

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MediaPost: Bad Spelling On Digital Billboard Gets Cell Service Brand Some Attention, Bigly

Visible, a cell phone carrier, just put up 150 billboards around Denver. One of them read this way: “Unlimited massages, minutes and data on Visible’s $40/mo phone service.” The misspelling (of “messages,” if you missed it) was all part of a plan to get the public and the press to notice. […]

mediapost.com
Thu, Sep 19, 2019 at 6:38 PM

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ISM Connect Joins DPAA

NEW YORK, September 18, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that ISM Connect has joined the association. ISM Connect’s next generation digital out-of-home network delivers state-of-the-art video engagement and best-in-class audience measurement. […]

dpaaglobal.com
Wed, Sep 18, 2019 at 11:16 AM

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Environmentalists and Team GB athletes headline Vin + Omi London Fashion Week eco parade

The spectacular show featured sports bags fashioned from Ocean’s upcycled advertising vinyl. Environmentalists Jo and Leah Wood  joined TeamGB athletes on the catwalk at London’s Savoy Hotel for STING SS20, Vin + Omi’s eco and sustainable London Fashion Week show. […]

oceanoutdoor.com
Wed, Sep 18, 2019 at 9:13 AM

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Everything You Need to Know About Billboard Advertising (A free planning kit and guide by Hubspot)

Billboard advertising is the process of using a large-scale print advertisement (a billboard, or a hoarding to those in the UK) to market a company, brand, product, service, or campaign. Billboards are typically placed in high traffic areas, such as along highways and in cities, so they’re seen by the highest number of drivers and pedestrians. […]

blog.hubspot.com
Wed, Sep 18, 2019 at 12:08 AM

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Podcast: Why the Oldest Ad Medium On Earth Continues to Grow, and an Interview with Geopath’s Kym Frank (Borrell Associates)

Out-of-home advertising ( OOH ) is the only traditional advertising medium that continues to grow despite (or perhaps because of) the proliferation of digital media. The show features an interview with Kym Frank, an innovator in cross-media measurement and president of Geopath. […]

borrellassociates.com
Tue, Sep 17, 2019 at 12:44 AM

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Talon Outdoor takes steps to safeguard consumer privacy in the era of intelligent digital Out-of-Home (More About Advertising)

With the media press picking up on the potential pitfalls around consumer privacy and GDPR last week, Talon’s Chief Strategy Officer Jonathan Conway (left) outlines how Talon is actively addressing concerns as Out of Home AdTech develops apace. […]

moreaboutadvertising.com
Mon, Sep 16, 2019 at 4:26 PM

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Morning Star: Ocean Outdoor acquires Sweden-based digital out-of-home media group Visual Art

Ocean Outdoor Ltd said Monday its loss for the first half of 2019 narrowed as revenue grew both organically and through acquisitions. In a separate announcement, the digital advertiser said it has acquired Sweden-based digital out-of-home media group Visual Art. […]

morningstar.co.uk
Mon, Sep 16, 2019 at 4:14 PM

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LUMO Digital Outdoor launches The Pixel Awards

The awards are designed to inspire and celebrate dynamic & interactive creativity for the digital out-of-home sector. It will help demonstrate the recent and rapid evolution of the outdoor advertising medium, driven primarily by significant investment in digital screen infrastructure and related technologies. […]

lumodigital.nz
Mon, Sep 16, 2019 at 4:07 PM

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Anna Bager: Why I Joined OAAA

Consider This By Anna Bager President and CEO OAAA Today is my first day as the new President & CEO of OAAA, and I am super excited to take on this new role. I’ve been there. The similarities between digital advertising when I first joined IAB and OOH advertising today are striking. […]

thoughtleadership.oaaa.org
Mon, Sep 16, 2019 at 11:38 AM

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