Podcast: Why the Oldest Ad Medium On Earth Continues to Grow, and an Interview with Geopath’s Kym Frank (Borrell Associates)
Out-of-home advertising ( OOH ) is the only traditional advertising medium that continues to grow despite (or perhaps because of) the proliferation of digital media. The show features an interview with Kym Frank, an innovator in cross-media measurement and president of Geopath. […]
Tue, Sep 17, 2019 at 12:44 AM