NEW YORK, November 25, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that India-based Armour Display Systems, has joined the association’s rapidly growing global membership ranks. […]
Guest Post: Lillyan Wamaitha, Mvix Lillyan Wamaitha It’s important to understand the necessary ins and outs of owning and operating digital signage if you want yours to succeed. The smart decision is to wait to install until your goals are clearly defined, content ownership protocols are established, and you have a budget for content management. […]
Among the top 10 revenue categories, five matched or exceeded the quarterly growth, including Miscellaneous Local Services and Amusements; Media and Advertising; Insurance and Real Estate; Restaurants; and Communications. […]
With the drop in the prices of LED and LCD screens, DOOH advertising has gained much more popularity. The use of LEDs and LCDs make it easy to accommodate more digital screens in a place. […]
Ocean Outdoor has agreed to acquire Sweden-based out of home operator AdCityMedia (ACM), further strengthening its Scandinavian presence. “This deal will take Ocean into seven of Europe’s key advertising countries with a footprint of over 100 million people," said Ocean Group CEO Tim Bleakley, declaring that the opportunity for digital out of home in the Nordic countries is "huge". […]
Out-of-home (OOH) media owner Ocean Outdoor Limited said it has made an offer to takeover Swedish out-of-home ads operator AdCityMedia. Ocean said it offered 165 Swedish Krona per share, with a transaction value of approximately 308.3 million Swedish Krona, or £24.7 million. The Swedish firm is listed on is listed on the Nasdaq First North Growth Market. […]
Outfront estimates that 125 independent out-of-home companies account for 35% of the total US out of home market. Insider thinks there are 600-1,000 independent out of home companies in the United States. Not sure where the 125 independent out of home company figure comes from. […]
It’s been 10.5 years since the last recession. That’s the longest recovery this century. No one wants a recession, but a prudent out of home manager needs to keep recession risk in the back of their mind. […]
Nancy Fletcher was honored by a tribute published in the Congressional Record of November 12, praising her: Long leadership of OAAA; Effective support of property rights; Contributions to the nation and to communities served by OOH media; Creating partnerships to help public safety; OAAA Board Chairman Sean Reilly of Lamar Advertising Company closed the Board meeting by reading the conclusion of the tribute published in the Congressional Record: “Please join me in extending congratulations to Nancy Fletcher for her successful leadership of OAAA and her contributions to the public good. […]
NEW YORK, November 18, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Johnsen, Fretty & Company has joined the association. Johnsen, Fretty & Company is a media-focused investment bank assisting out-of-home, place-based and digital media companies with a variety of business transactions. […]
The Saudi government used more than 400 custom dual-sided outdoor LCD screens to drive public awareness of events surrounding Riyadh Season – one of a series of cultural festivals staged around the country to attract tourists. […]
What makes a really great OOH campaign? I’m talking about the ones that go viral, win awards, transform the hearts and minds of people everywhere—what do those campaigns have in common? […]
Honey, an online tool that finds deals, coupons, and discount codes across the internet, is catching eyes in the New York Subway with a typo on its OOH ad. The ad capitalizes on the common grammar mistake “your” vs “you’re,” often mocked with memes on social media. […]
Whilst most traditional ad mediums saw a sustained decline in demand during 2018, out-of-home (OOH) media bucked this trend. In fact, the global OOH spend increased by 4.6% last year, and whilst this growth was largely inspired by digital media, it’s interesting to note that traditional adverts still account for an estimated 63% of the total amount invested by marketers. […]
Whilst most traditional ad mediums saw a sustained decline in demand during 2018, out-of-home (OOH) media bucked this trend. In fact, the global OOH spend increased by 4.6% last year, and whilst this growth was largely inspired by digital media, it’s interesting to note that traditional adverts still account for an estimated 63% of the total amount invested by marketers. […]
