Dive Brief: Puma used a holographic activation to promote its new Sky Dreamer sneaker around this year's NBA All-Star weekend, the company shared with Marketing Dive. Smart media displays projected 3D visuals of the shoe and Puma-branded basketballs on the roofs of parked cars near Chicago landmarks. […]
TORONTO, ON FEBRUARY 19, 2020 – PATTISON Outdoor Advertising, Canada’s largest Out-of-Home advertising provider today announces it is merging its Digital division, Onestop, the leader in Canadian place-based Digital Out-of-Home, under the title brand. […]
The World Out of Home Organization has named a series of digital media heavyweights as judges for its annual awards, which will be presented in June in Toronto. […]
Greg Sterling is a Contributing Editor to Search Engine Land and the VP, Market Insights at Uberall. Among traditional media, out-of-home (OOH) is the only channel growing while TV, radio, newspapers, magazines and directories are all contracting. And digital OOH, especially programmatic, is growing much more rapidly. […]
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Trade shows are effective in introducing your audience to new products and services; many variables can factor into the best way to reach that audience. The 2020 trade show marketing trends that we’re seeing reflect changes in attendance, advances in technology, and the fact that attendees seek new ways to experience a brand or a product to feel connected to what’s behind the logo. […]
Ocean Outdoor, the listed digital billboard specialist, is investing in 93 locations in Glasgow and Edinburgh to boost its roadside impact. The company is developing a “super-premium” advertising board network across key routes in Scotland, such as the M8 and A8, which are expected to deliver 26 million impacts every two weeks. […]
Through Verizon, marketers can now buy video, mobile, display, native, connected TV, audio and DOOH inventory. Media and tech firm Verizon Media has partnered with digital out of home (OOH) marketplace, VIOOH, to bring the digital billboard and screen inventory of JCDecaux onto its ad marketplace (demand-side platform). […]
As 2020 begins, all the major wireless carriers now have some kind of 5G. This is going to impact more than just your data plan. 5G will also change the future for digital out of home. […]
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Let’s start with a basic observation; not all billboards are created equal. In fact, there are a vast diversity of sizes available to promote your brand or business proposition, from small posters to the sprawling adverts that tower about the UK’s major roadsides. Have you ever wondered about the specific billboard dimension that exist, and which ones would be most suited to your business? […]
Streach is an Out-Of-Home centric, spatial data and audience analysis platform. Built on a patented technology stack, Streach models location data collected from SDK GPS-only signals into audience enriched mobility dataset to understand exposure to outdoor media. […]
This partnership allows brands to measure the effectiveness of digital out-of-home (DOOH) advertising in driving foot traffic to store locations with Foursquare’s leading omnichannel foot traffic solution, Placed powered by Foursquare, at scale. Through direct integrations with more than 70 media owner networks, Vistar has unique data on DOOH campaign exposure. […]
NEW YORK, Feb. 10, 2020 – DPAA, the leading global organization for all advertising and content outside the home, announced today that LiveXLive Media, Inc. (Nasdaq: LIVX) has joined the association. […]
While businesses have been advertising their products and services across multiple channels for decades now, there’s no doubt that modern-day firms invest more in marketing than ever before. This is borne out by the numbers, with the total advertising spend in the UK estimated to peak at over £26 billion by the end of 2020. […]
