This April, starting in Atlanta, Uber will introduce what it calls a “new omnipresent advertising network that cuts through clutter with street-level engagement.” In other words, it plans to blast ads at passersby with digital screens atop its drivers' cars. […]
Uber and Lyft have both thrust into car-top advertising in the past week in the hopes of generating some much needed ancillary revenue. While both ride-hailing firms continue to burn through capital, they may be on the verge of unlocking a data "gold mine" according to industry observers. […]
Digital out-of-home (DOOH) revenue, accounting for 55.8% of total net media revenue (exclusive of commission, production and installations) year-to-date, showed an increase over the recorded 52%* for the same period last year. Transport, including airports, was the strongest category performer percentage-wise with $169.4 million net media revenue, up from $159.4 million in 2018. […]
Luke Willbourn, Chief Client Officer at Talon Outdoor. Digital OOH in particular performed well in Q4 2019 with significant growth of 14.8 per cent (year on year), accounting for a whopping 58 per cent of total Q4 OOH revenue. Over the course of the year DOOH had its strongest year yet accounting for 53 per cent of OOH spend, up three per cent on 2018. […]
As direct-to-consumer startups feel greater pressure to rely less on digital channels like Facebook and Google they’re considering investing more in traditional media advertising. That includes out of home advertising (OOH), like billboards, digital bus stops and painted murals. […]
Ekaterina Rabe, vice-president programmatic, PubNative GmbH. DOOH is making leaps forward in the programmatic marketplace, with mobile location data, in particular, accelerating its growth. In an ideal world, advertisers could create a single campaign to be run on multiple platforms, from desktop to digital signage. […]
By Ken Klein, Senior Vice President-Government Affairs, OAAA. The Mike Bloomberg 2020 campaign is adding out-of-home media to its unprecedented spending on TV and digital ads. In Utah, a March 3 “Super Tuesday” state, Bloomberg’s presidential campaign bought ad spots on digital billboards. […]
The 2020 Video Everywhere Summit will be held Tuesday, October 13 at a new premier venue: Pier Sixty on Manhattan’s Hudson waterfront. The event will once again be part of New York Digital Signage Week (October 12-16). “We’re pleased to have secured an incredible venue and date for this fall’s Summit,” said Barry Frey, DPAA President & CEO. […]
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As the dust finally settles on the oOh!Media and JCDecaux acquisitions, the major players have all turned their heads to beefing up their digital, data, dynamic and targeting offerings. In our first agenda for 2020, we get behind the billboards and take a look at what is making waves. Outdoor has had a tough year, anyone in the industry will agree. […]
Vibenomics this month launched a Convenience Store Audio Out-of-Home Advertising Marketplace. In the Audio Out-of-Home Advertising Marketplace, advertisers can buy audio ads on Out-of-Home thar run in 4000 convenience retail locations in the USA, across 48 states. […]
What seems like a very long time ago, I launched a little spin-off service called Spotomate – an online production toolset that would allow people who didn’t know how to even launch motion graphics software to produce great-looking digital signage creative for peanuts. […]
With $300 of borrowed money, immigrant Tom Young started a sign company 100 years ago in Utah. A century later, Young Electric Sign Company (YESCO) is building high-tech signs – hundreds of them – at the new $2 billion Allegiant Stadium in Las Vegas. […]
The outdoor advertising has launched a self regulatory campaign to restrict billboard advertising of unhealthy foods near Australian schools and tackle obesity. Peak industry body Outdoor Media Association (OMA) says the Health and Wellbeing Policy is a world-first to take an active role in limiting the public’s exposure to discretionary food and drinks. […]
Ocean Outdoor is making a bullish statement about the power of branded content on DOOH screens, backed up by examples of brand success and new neuroscience research that proves its effectiveness. […]
