While businesses have been advertising their products and services across multiple channels for decades now, there’s no doubt that modern-day firms invest more in marketing than ever before. This is borne out by the numbers, with the total advertising spend in the UK estimated to peak at over £26 billion by the end of 2020. […]
And this isn’t just any billboard—it’s one of the largest digital displays in the country that launched Monday in downtown Los Angeles, the top U.S. marijuana market. Weedmaps is its only cannabis advertiser. […]
Following the launch of DAX across out-of-home (OOH) and audio, ExchangeWire speaks to Oliver Deane, director of commercial digital at Global, to discuss the implications of the move for both channels, including how programmatic should be accurately defined in the context of OOH. What does the launch of DAX into digital outdoor mean for buyers? […]
When it comes to advertising during major sporting events, such as March Madness, brands want to make a splash and reach audiences nationwide. TV and online video spots require a significant investment in both time and money, while static placements are limited in terms of flexibility and being able to react to breaking news. Enter: programmatic digital out-of-home. […]
NEW YORK, Feb. 6, 2020 – DPAA, the leading global organization for all advertising and content outside the home, announced today that Choice Advisory Solution Services (C.A.S.S.) has joined the association. […]
The Challenge By never charging overages and hidden fees nor adding unwanted features to packages, Public Mobile sees things differently. They believe that affordability doesn’t mean compromising on performance and that everyone should have access to quality mobility services. Customers are at the heart of their offerings, services and brand. […]
Absen is taking a series of active prevention and control measures in line with the national policies. Since work resumed on the 3rd of February 2020, all employees of Absen in China have been asked to work from home to ensure all operations of Absen continue in an orderly and safe manner. […]
Consumer demand for interactivity in digital marketing campaigns in the UK is on the rise, with almost half of 18 to 24-year-olds keen to see more live content in advertising, according to a new survey by Ocean Outdoor. […]
Josko Grljevic, Chief Transformation Officer at Talon Outdoor. Talon understand that technology is a pillar to driving the Out of Home business forward and are investing heavily in their technology platforms with pointed action to get things done. These are the ideal conditions for a Chief Transformation Officer to successfully drive change and growth within a short time frame. […]
By Jeff Hastings, BrightSign. At the CES tradeshow in Las Vegas this January, we saw a flurry of various cross-over innovations bridging the automotive/CE divide, so it's clear that future auto innovation will be driven largely by tech. The AV space could benefit significantly from this evolution in a number of ways. […]
In the days leading up to the Super Bowl, many companies have been competing to win the brand sweepstakes. With Super Bowl commercials becoming increasingly cost-prohibitive (ads in this year’s game cost $5.6 million per 30 seconds), many advertisers want to find other ways to build excitement around the game—and all the better if they shell out less money to do it. […]
NEW YORK, January 29, 2020 – Talon, the leading independent Out of Home (OOH) media and technology agency, today announced that Jim Wilson has been appointed as its U.S. Chief Executive Officer (CEO). […]
Insiders Take: The market not only recognizes well managed companies but also understands the nature of risk and prices it accordingly. This is terrific news for the OOH industry. If you are a solid performing OOH company and have a strong relationship with a commercial bank, you should make sure your Lender hears about this. […]
Curb Media Network, the media division of taxi technology provider Curb Mobility, has turned on programmatic access to 1,200 digital screens across its fleet of yellow cabs in New York City. Curb has operated a media network for years in partnership with 15 thousand cars across 10 major US cities. […]
Agency Deepens Commitment to Deliver its “Smarter as Standard” Philosophy and Out of Home Services to a Burgeoning U.S. […]
