So advertising is going cookieless and we should have all seen it coming. But is it the end of digital advertising as we know it? The answer is yes, and no. […]
New York, NY – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today announced it will honor three global female leaders with a national digital out of home (DOOH) campaign timed with International Women’s Day: a day celebrating the social, economic, cultural and political achievements of women. […]
Via Politico New York … New York City’s IT and telecoms department is reported to be growing frustrated with the consortium that won a deal to install “smart city” kiosks around the five boroughs, saying the rollout has stalled and the promised ad revenue share hasn’t materialized. […]
James Whitmore is stepping down from his role as managing director of Route due to health issues, after nearly 15 years at the helm. Whitmore joined the audience research body for out-of-home advertising, as its first-ever managing director in 2005. […]
Now that the 2020 presidential election season is upon us and accelerating, we expect to see more and more political messaging and advertising leading all the way up to November’s election day. As specialists in out-of-home advertising, we are naturally attuned to campaigns using these tactics to reach constituents as they go about their daily lives. […]
Out of home portfolio growth is overseas. Landmark ended 2019 with 669 out of home sites in the US, down from 672 out of home sites in the US in 2018. The international out of home portfolio increased from 48 sites in 2018 t0 182 sites in 2019. […]
Digital Signage Expo is the one place to see the newest cutting-edge technologies available today. […]
Federal Level: The US House passed a bill to impose sweeping restrictions on flavored vaping and tobacco products, and also to restrain advertising. The (narrow) House vote was 213-195 on February 28. The flavored-tobacco ban would include menthol-flavored vaping products and cigarettes. […]
Vaping continues to face regulatory headwinds. State Level Massachusetts Attorney General Maura Healy sued JUUL Labs in state court, alleging violation of state law by “willfully advertising and/or selling nicotine products” to under-age consumers. […]
Australia’s newest digital Out of Home (OOH) media company has launched in Brisbane today, offering clients a single focus on all aspects that large format billboards offer. Big Outdoor are challenging the status-quo by being a young and nimble media operator specializing in digital billboards. […]
NEW YORK, March 2, 2020 – DPAA, the leading global organization for all advertising and content outside the home, announced today that Oxford Properties Group has joined the association. […]
The Out of Home Advertising Association of America (OAAA) is doing its part to promote the protection of the world’s biodiversity with donated assets for World Wildlife Day. To honor World Wildlife Day, more than 6,000 digital out of home screens across the U.S. were donated to the campaign. […]
A big benefit of marketing to millennials is that many have grown up with digital media. Younger generations are used to viewing and interacting with digital platforms, and can do so with ease. On the flipside, millennials may also have a “seen it before” mentality that demands a more fresh approach to advertising that will pique their interest. […]
by Jesse London. 1) Good with Advertisers (or agencies) – Advertisers want to work with someone they trust, and the easiest way for an AE to build trust is to be responsive to the advertiser’s business needs. AE’s need to really listen to understand the business challenges, be empathetic, and then present only proposals that align with those needs. […]
Jonathan Lewis, founder of Outdoor Plus, has left Global as executive director of its outdoor operation in a surprise move. Campaign understands that his last day at Global was Monday (24 February). Global declined to comment, but a source with knowledge of the situation dismissed suggestions that Outdoor Plus may have underperformed since the radio giant bought Lewis’ company in autumn 2018. […]
