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Broadsign Makes Its First Appearance On Montreal Top Employers List

MONTREAL, Canada—January 30, 2020—Broadsign today was named one of Montreal’s Top Employers (2020) in the annual competition organized by the editors of Canada’s Top 100 Employers. This is the first time Broadsign has been listed. With rapid growth over the last five years, Broadsign is now the global market-leading out-of-home marketing platform. […]

broadsign.com
Thu, Jan 30, 2020 at 7:50 AM

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How First-Party Data Is Transforming Digital Out-of-Home Advertising (Vistar Media)

New data solutions have contributed to the steady rise of DOOH as a staple in the omnichannel media mix. Many of the leading brands and agencies, including Samsung, REI, Spark Foundry and Coegi, have adopted data-driven approaches to their DOOH activations, resulting in precise audience targeting and strong campaign performance. CAN I USE MY FIRST-PARTY DATA TO TARGET AUDIENCES OFFLINE? […]

info.vistarmedia.com
Wed, Jan 29, 2020 at 5:19 PM

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Ocean claims young people tune in to digital Out of Home (More About Advertising)

New research by YouGov for UK-based Out of Home digital media owner Ocean Outdoor shows that 18-34 year olds trust content and ads on digital OOH screens more than other media channels. Younger consumers (18-24) say they are more likely to engage with DOOH ads when partnered with live content. […]

moreaboutadvertising.com
Wed, Jan 29, 2020 at 12:14 AM

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ISE confirms event will go ahead amid virus scare (AV Interactive)

The RAI Amsterdam is making additional hand sanitisers available, while Integrated Systems Events is urging attendees to follow official health advice amid wide-ranging speculation. ISE 2020 organiser Integrated Systems Events has issued a statement confirming that the 2020 show will go ahead from 10-14 February. […]

avinteractive.com
Tue, Jan 28, 2020 at 6:00 PM

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The Road Ahead for AV in Self-Driving Cars (DS Federation)

By Jeff Hastings, CEO of BrightSign, LLC. One segment I find particularly interesting for AV future is the automotive space. At the CES tradeshow in Las Vegas this January, we saw a flurry of various cross-over innovations bridging the automotive/CE divide, so it’s clear that future auto innovation will be driven largely by tech. […]

digitalsignagefederation.org
Tue, Jan 28, 2020 at 4:40 PM

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16:9: STRATACACHE Reconsidering ISE2020 Stands Amidst Coronavirus Outbreak

Seeing a lot of reader activity on my post Monday about ISE and the possible ramifications of the coronavirus outbreak in central China. […]

sixteen-nine.net
Tue, Jan 28, 2020 at 11:13 AM

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The Drum recaps CES 2020: The symbiosis of human and machine

Claire Kimber, Group Innovation Director at Posterscope. Samsung, LG, and General Electric all showcased impressive examples of indoor LED farming solutions; setting out a firm vision of reducing food imports and thus carbon emissions in a future where we can grow our own produce in the home using aeroponics, hydroponics and soil. […]

thedrum.com
Tue, Jan 28, 2020 at 12:11 AM

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The Drum: Olympics, Euro soccer tournaments and US presidential elections will drive global ad spend in 2020

The 2020 Tokyo Olympics and Paralympics, UEFA European Football Championships and the US Presidential elections will drive global growth in ad spend at 3.9% in 2020, amounting to US$615.4 billion, up from 2.6% in 2019. In Asia Pacific, which continues to be the fastest-growing economic region in the world, the continent’s two largest markets will be on very different growth paths in 2020. […]

thedrum.com
Tue, Jan 28, 2020 at 12:10 AM

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Vivien Kronengold Joins Branded Cities as Chief Brand Officer

Branded Cities appoints Vivien Kronengold Chief Brand Officer, a newly created position. She will be reporting directly to Vaibhav Gupta, EVP/Chief Operating Officer. Ms. […]

brandedcities.com
Mon, Jan 27, 2020 at 4:03 PM

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Blip and Cedric Bernard join forces to form Adkom

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dpaaglobal.com
Mon, Jan 27, 2020 at 11:06 AM

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Talon Appoints Imran Elahi as Head of Digital

London, UK (Jan. 27th, 2020): Talon Outdoor, the independent Out of Home media specialist, has announced today that Imran Elahi has been appointed to the newly created role of Head of Digital. […]

digitalsignageconnection.com
Mon, Jan 27, 2020 at 9:34 AM

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Blip Billboards and ex-Kinetic Co-CEO create the largest aggregate network of billboard ad space in the USA

Cedric Bernard, ex co-CEO of Kinetic North America, and Blip, North America’s self-serve OOH advertising marketplace, have joined forces to form the largest aggregate network of billboard operators in the USA. Adkom is an opt-in network comprised of roughly 250 American independent OOH media companies who already receive incremental revenue from Blip. […]

blipbillboards.com
Mon, Jan 27, 2020 at 8:01 AM

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Vistar Media’s comprehensive guide to audience and targeting strategies for digital out-of-home

When it comes to digital out-of-home, Vistar can build persona-based audiences based on the locations people visit. Vistar's technology uses GPS location data to understand where people go — further analyzing consumer movement patterns in order to activate media at the right times and places. […]

info.vistarmedia.com
Thu, Jan 23, 2020 at 4:57 PM

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Laura Davis-Taylor Moves to InReality to Become Chief Strategy Officer (rAVe Pubs)

InReality, LLC has hired Laura Davis-Taylor, long-time DOOH and retail leader, as chief strategy officer. In her 25-year career spanning across advertising, store design, media, retail experience design and digital, Davis-Taylor has worked as an industry practitioner, educator, activator and thought leader. […]

ravepubs.com
Thu, Jan 23, 2020 at 12:08 AM

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3 Reasons to Consider Out of Home vs. Digital Advertising (Intersection Blog)

Despite growing in revenue for 40 consecutive quarters (up 7% in Q3 ‘19), Out of Home advertising is often seen as a secondary channel, either complementary to the main campaign or not used at all. But if we take a comparative look at digital advertising and OOH, a few differences stand out regarding the quality of these two channels. […]

ixn.intersection.com
Wed, Jan 22, 2020 at 7:05 PM

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