Why digital out-of-home may be the ultimate location-based marketing medium (Marketing Land)
Greg Sterling is a Contributing Editor to Search Engine Land and the VP, Market Insights at Uberall. Among traditional media, out-of-home (OOH) is the only channel growing while TV, radio, newspapers, magazines and directories are all contracting. And digital OOH, especially programmatic, is growing much more rapidly. […]
Tue, Feb 18, 2020 at 10:38 PM