The campaign, which debuted this month, consists of “thousands of digital OOH units across the country” focused on preventative measures to slow the disease’s spread, the OAAA says in a statement. […]
Clear Channel Airports (CCA), renewed a five-year competitive contract with Signature Flight Support, the world’s largest network of Fixed Based Operations (FBOs), it will transform the media and marketing approach for over 140 private aviation terminals throughout North America and the Caribbean. […]
Route, the audience research body for out-of-home ads (OOH) in the UK, has launched a new and more accurate system of measuring how many people view advertising when they’re on the move. The system, Route says, uses Multi-Sensory-Tracking (MST) devices to analyse people’s travel patterns across the UK. […]
Dear DPAA Community, The emergence of the Coronavirus has introduced a challenging time for all of us globally. First and foremost, we would like to extend our best wishes to the individuals, families and friends of our community who have been directly impacted by the crisis. […]
NEW YORK, March 12, 2020 – DPAA, the leading global organization for all advertising and content outside the home, announced today that Lightout has joined the association. […]
JCDecaux’ s Transport arm posted a mixed year in 2019, with revenues for the subdivision up just +0.3% to €1,636.4 million (US$1,823 million). […]
Here is a resource of free, screen-ready public service graphics and motion media files that digital signage and DOOH networks of all stripes and models can use to raise awareness of, and reinforce, health safety and prevention measures in the midst of the COVID-19 outbreak. These have been developed by companies to make available to customers, and now, more broadly to anyone who might use them. […]
Alex Camacho from Intuiface kindly passed along links to some free icon packs for creatives who want or have been tasked with developing messaging for digital signage and DOOH screens about coronavirus health safety. Together with kind contributors, Iconfinder is giving away more than 200 free vector icons related to hygiene and awareness about the virus spread. […]
This is a massive 178 sq. meter ad board at Shanghai Pudong International Airport, installed last year but just being touted now by LED manufacturer AOTO. The board is sold and presumably run by DOOH media giant JCDecaux . […]
Maybe it is out there and I just can’t find it, but my efforts to find a helpful, product-neutral Public Service Announcement video spot about proper hand-washing, coughing into one’s sleeve, and so on, have proven fruitless. […]
Digital out-of-home now has the same features as other forms of digital media - targeting, automation, measurement - with the added benefit of being able to reach consumers in the real world moments when they can act on a well placed ad. If we were to name every benefit of digital out-of-home, the list could go on and on. […]
NEW YORK, March 10, 2020 – DPAA, the leading global organization for all advertising and content outside the home, announced today that My Wine Society has joined the association. […]
Having recently launched ‘Pandamart’ and ‘Pandanow’ to offer on-demand delivery services, Foodpanda has identified the need to be present across offline moments where consumers usually make their purchase decisions. […]
It may be one of the oldest advertising mediums, but out-of-home (OOH) advertising appears more popular than ever. Dallas Wiles, co-chief executive at JCDecaux UK, one of the largest suppliers of out-of-home advertising, says the UK OOH market saw spending of £1.3 billion last year, with digital OOH (DOOH) alone growing by 15 per cent. […]
Talon Outdoor is an independent Out of Home (OOH) media specialist with a focus on delivering smarter, creative, technology-led and integrated OOH communications. Working his way up the ranks, Barry has been in the advertising industry for over 35 years. […]
