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16:9: Give Me Your Stories Of Companies Pitching In. Here Are Two Great Ones, To Start

These are nutty, very scary times, but there are countless great examples of people doing what they can to help and make a difference. There is a woman at truck stop off a barren stretch of the Trans-Canada Highway in Nova Scotia who is cooking hot meals, free, for truckers who are having trouble even finding a place to pull over for a restroom break, never mind get dinner. Amazing. […]

sixteen-nine.net
Wed, Apr 1, 2020 at 12:08 AM

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SignValue’s Top Ten Reasons Why the Out-of-Home Industry Should be Optimistic

SignValue’s Paul Wright is a realist. He expects out of home industry revenues to decline by 9% in 2020. But he’s still optimistic about out of home. […]

billboardinsider.com
Tue, Mar 31, 2020 at 2:42 PM

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Out-of-home associations across the world join forces to plot a course for the return to normality

30th March 2020. The World Out of Home Organization held its inaugural global conference call for national Out of Home associations on March 27. The conference call included reports on the harrowing effect the Covid-19 virus is having on societies across the world and business - plus welcome news of inspiring social initiatives from various members and evidence of an upturn in China. […]

Editorial
Mon, Mar 30, 2020 at 4:38 PM

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DPAA, Madwell Collaborate on Global PSA Campaign to Fight Coronavirus

‘We Are the Countervirus’ launches on OOH screens in US, Canada, UK, EMEA, Asia and additional countries   NEW YORK, March 27, 2020 – DPAA, the leading global organization for all advertising and content outside the home, and independent ad agency Madwell have teamed up to create a global PSA campaign to stem the tide of the coronavirus. […]

dpaaglobal.com
Mon, Mar 30, 2020 at 8:40 AM

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The importance of out-of-home advertising during the time of social distancing (Talon Outdoor)

Jim Wilson, Talon CEO - US. During times of crisis and uncertainty, OOH is especially valuable and holds a significant role in helping society and the business community navigate unique challenges. […]

talonoutdoor.com
Mon, Mar 30, 2020 at 12:08 AM

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How out-of-home is battling through the Covid-19 crisis (Campaign)

As much of the nation stays at home, how is the outdoor sector faring? There is a positive side to the doom and gloom, however. When a series of London landmarks turned blue on Thursday night in support of the NHS’s efforts, it was clear to see how fast the out-of-home sector can respond. […]

campaignlive.co.uk
Fri, Mar 27, 2020 at 8:21 PM

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Billboards across Tennessee share governor’s message of ‘Do Your Part, Stay Apart’

NASHVILLE, Tenn.--Tennessee Governor Bill Lee and his administration have launched a billboard campaign across the state urging Tennesseans to stay apart. Almost 300 billboards will share the governor's message to "Do Your Part, Stay Apart" amid the COVID-19 outbreak. The Outdoor Advertising Association of Tennessee (OAAT) says such a campaign has never been done in the state before. […]

fox17.com
Fri, Mar 27, 2020 at 8:19 PM

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3 Common Errors in Out of Home Leases (Billboard Insider)

(1) Rent too high…It’s like pulling teeth to fix a bad lease. If you inherit a lease with rent too high you will be the bad guy…just because you tried to get the lease to market. (2) Having too high of an annual inflator in a lease. […]

billboardinsider.com
Fri, Mar 27, 2020 at 7:36 PM

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How a ‘countervirus’ effort is reaching people going out during COVID-19 crisis (Campaign)

The campaign is running in the U.S., Canada, U.K., EMEA, Japan, and several other countries. The Digital Place Based Advertising Association (DPAA) and independent agency Madwell have teamed up to launch their own "countervirus" in response to COVID-19 -- in the form of a widespread digital out-of-home campaign. […]

campaignlive.com
Fri, Mar 27, 2020 at 7:02 PM

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DPAA, Madwell Collaborate on Global PSA Campaign to Fight Coronavirus (DSConnection)

‘We Are the Countervirus’ launches on OOH screens in US, Canada, UK, EMEA, Asia and additional countries   NEW YORK, March 27, 2020 – DPAA, the leading global organization for all advertising and content outside the home, and independent ad agency Madwell have teamed up to create a global PSA campaign to stem the tide of the coronavirus. […]

digitalsignageconnection.com
Fri, Mar 27, 2020 at 1:16 PM

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JCDecaux cancels 2019 dividend in order to strengthen liquidity (Globenewswire)

Given the more substantial confinement measures implemented in many large countries, the trading conditions are worsening with additional campaigns cancellations and postponements in March. For this reason, we are now withdrawing our Q1 2020 organic revenue growth guidance at around -10%. […]

globenewswire.com
Wed, Mar 25, 2020 at 7:16 PM

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Weathering the Storm: The Importance of Advertising Through an Economic Downturn (EMC Outdoor)

As Henry Ford once said, “Stopping advertising to save money is like stopping your watch to save time.” The evidence goes back almost a hundred years. Our gut instinct might tell us, “When times are tough, cut costs,” which runs contrary to what we should do. […]

emcoutdoor.com
Tue, Mar 24, 2020 at 10:44 PM

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16:9: DPAA, Indie Agency Madwell Team Up For Global “We Are The Countervirus” PSA Effort

The DPAA has collaborated with the Brooklyn-based indie ad agency Madwell on a public service media campaign geared to digital out-of-home screens across the globe.   Called We Are The Countervirus, the campaign already has committed inventory in screens from numerous DOOH networks in the US and UK, and more screen time is being pursued with network operators in Canada, Mexico, Europe and Asia. […]

sixteen-nine.net
Tue, Mar 24, 2020 at 12:22 PM

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Weathering the Storm: The Importance of Advertising Through an Economic Downturn

Almost everyone has been in a crisis situation at some point in their life, and how we respond is largely governed by who we are – our own personal idiosyncrasies, fears, skills, experiences and abilities. Much of our natural tendencies come from our animal brain – the fight or flight instinct that often overrules our logical brains. […]

emcoutdoor.com
Tue, Mar 24, 2020 at 11:14 AM

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QMS Secures 7-Eleven Digital Advertising Portfolio as Convenience Buying Surges (DSConnection)

Leading digital outdoor media business QMS Media, today announces it has been awarded the exclusive sales and marketing rights for 7-Eleven’s national digital advertising assets effective immediately. […]

digitalsignageconnection.com
Tue, Mar 24, 2020 at 10:14 AM

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