GroupM’s advanced programmatic arm, Xaxis, and global media agency network, Mindshare, have worked with digital out-of-home (DOOH) platform Lemma to launch an industry-first programmatic DOOH campaign at India’s busiest airport, CSI Mumbai for online grocery delivery service Grofers. […]
There are a few scenarios we are observing: Some advertisers are busily shifting their media budgets between channels, while others are postponing campaigns or, in certain categories, cancelling planned activity altogether. As Nigel Hollis said in his recent blog, marketers must understand what help consumers might need, and how they might expect the brand to respond. […]
The CPG giant is using its iconic billboard in Times Square, New York City, to spread health advice amid COVID-19. (Limited) people who walk into the heart of Manhattan will see Coke’s name with extended spaces between letters in a satisfying play of autology. The work was created in partnership with Mercado McCann in Argentina. […]
As the fallout from the spread of COVID-19 continues to unfold, with unparalleled steps being taken to ensure public safety from the coronavirus disease, EMC Outdoor remains committed to providing the best outcomes for our clients. […]
NEW YORK, March 19, 2020 – DPAA, the leading global organization for all advertising and content outside the home, announced today that Adload Technologies has joined the association. Adload Technologies installs smart digital displays on the back doors of commercial trucks, providing a unique platform to reach audiences across all roadways. […]
Australia’s rush to embrace social distancing, and so slow the spread of the coronavirus, has created short term risk for the outdoor advertising industry. Analysts have marked down oOh!media’s revenue prospects as the outdoor media leader, already dealing with a weak advertising market, sees its audience head indoors and away from billboards. […]
The interactive smart cities’ device TOMI, present in about 100 cities in Portugal, Brazil and Chile has implemented a feature to help raise awareness of the Coronavirus using its DOOH capabilities, in order to deliver updated and reliable information, made available by the Portuguese Directorate-General for Health. […]
China's ad spend growth is going to take a hit, with its 2020 forecast at 3.9%, down from previous projections of 6.9%, according to the latest report from Dentsu Aegis Network (DAN). In its "Ad Spend Forecasts" report, DAN said the spread of COVID-19 and moderate economic growth in recent years were the reasons for the revision. […]
No doubt about it, this is a difficult time for all of us, both in our business and personal lives. The OOH industry will adapt over the coming weeks, but we’re here for you. To ease the burden on our business partners and our communities, we have taken proactive measures to keep our people healthy and ensure full business continuity and services at the highest level. […]
The World Out of Home Organization announces with regret that its planned Toronto Congress from June 3-5 is cancelled due to the spread of the COVID-19 virus and consequent travel restrictions. The Congress is being rescheduled for Toronto in June 2021. […]
The coronavirus has shaken almost every industry, as investors and consumers alike are panicking over the true impact of the virus. Due to increasing restrictions on public gatherings and travel, people are becoming far more isolated as well. Digital signage vendors are also feeling the impact of the coronavirus due to supply chain restrictions and stock market volatility. […]
The conoravirus is an exogenous shock, economic speak for an unexpected event which hurts the economy. 9/11 was an exogenous shock. Exogenous shocks may cause recession but the recession is not as long or severe as a financial crisis recession which is driven by too much debt (e.g. […]
Anna Bager, President & CEO of OAAA. […]
The World Out of Home Organization has cancelled its big Toronto Congress, originally slated for early June, due to the spread of the COVID-19 virus and the variety of travel restrictions. The Congress is being rescheduled for Toronto in June 2021. “COVID-19 is now officially designated a pandemic by the World Health Organization and is impacting Out of Home companies worldwide,” says President Tom Goddard. […]
It was clear in the last two or three weeks that Digital Signage Expo was going to be under the same pressure that almost every trade show is facing in the age of COVID-19. I concluded about 10 days ago that the show would either be forced to cancel or postpone, or go on with a few diehard exhibitors and attendees. […]
