WARC: Route launches new audience measurement tool for outdoor ads
Route, the audience research body for out-of-home ads (OOH) in the UK, has launched a new and more accurate system of measuring how many people view advertising when they’re on the move. The system, Route says, uses Multi-Sensory-Tracking (MST) devices to analyse people’s travel patterns across the UK. […]
warc.com
Thu, Mar 12, 2020 at 5:17 PM
Thu, Mar 12, 2020 at 5:17 PM