Twice-weekly video interviews with advertising, media and marketing leaders keep homebound ad community and DPAA members informed and engaged. […]
The first in a series of 30-minute 'Never Stop Learning' live sessions created for media planners, buyers, marketers and strategists who are working from home, begins today. […]
This unique moment in history demands caution from advertisers as we have already seen a backlash against some brands that have tried to capitalize on the situation,such as McDonald’s in Brazil, which separated its golden arches to encourage social distancing. It is essential that brands that ‘play’ in this area need to walk the walk as well as talk the talk. […]
IBO wishes to explore the market to find a simple traffic related metric whereby the media owners and media buyers can benefit from accurate and affordable analytics and be delivered speedily from a central location, our IBO COOP Cloud Platform. […]
Kicking off April 27, 2020, LAVNCH WEEK is like having a webinar, a new product launch event and a conference all in one, with each day of the week focusing on a different topic, and Tuesday, April 28 is Digital Signage Day! […]
Though things have been a little strange and stressful of late, the Broadsign team has been hard at work to continue improving functionality for our users. […]
Our post yesterday on PETA vs Lamar created quite a bit of interest and a number of responses from readers. “Smart that they recognize the media form that spurs the most conversations, dumb because they would have to buy a lot of stock to make a difference. Also, maybe this puts PETA against Sierra Club? […]
Former CMO and oOh!media chief customer officer shares views on the impact of the crisis on out-of-home, marketing mindsets and innovation. What do you think boards and executives are expecting from marketing leaders at this time? Marketers have to put the position together to the board and c-suite about investment in the brand. […]
PETA plans to use this purchase to attend Lamar’s annual meeting and push its CEO to overturn its corporate policy of blocking all PETA ads. The policy was enacted in 2017, apparently in order to appease SeaWorld, which objected to a provocative PETA billboard calling for the release of the long-suffering orca Tilikum. […]
by James Copley, UK CEO, Talon Outdoor. ● Understand Consumer Sentiment - to capitalise on positive consumer sentiment as people re-embrace the great outdoors, it will be important to understand those services, environments, and activities that will be the focus of recovery and understand the consumer aspirations that are driving them. […]
In order to help the OOH industry, this dashboard is being made available for free, regardless of Geopath membership status. Explanation: The data in this dashboard illustrate Daily Miles Traveled by CBSA for 2020. The benchmark for comparison is the Average Daily Miles Traveled for all of 2019. […]
Here’s the data from Adquick’s Weekly Insights on Coronavirus’ Impact on OOH Advertising which tracks the mobile location data of approximately 10% of the population to measure foot and car traffic for all OOH units in the country versus average traffic for the 5 weeks preceding the coronavirus. […]
Ken Wingate, Wingate Outdoor Advertising I had my PPP loan application completed on Monday of this week and it was funded by Wednesday. I used a local community bank and the loan officer was focused solely on getting these loans completed. I don’t know what kind of revenue these bank will derive from these loans. […]
Blip Billboards is a web-based, automated OOH buying platform which allows businesses to buy digital billboard ad space on any budget, on a pay-per-flip basis. Via Blip, businesses can place ads in any of the 250 participating DOOH networks operating almost 1500 digital billboards across the USA. […]
DPAA CEO Barry Frey joins Ad Age in today’s video episode to discuss how the digital out-of-home industry is navigating COVID-19. While OOH ad revenue is certainly taking a hit right now, Frey expects most ad dollars to shift later in the year once people get back outside. […]
