16:9: DPAA, Indie Agency Madwell Team Up For Global “We Are The Countervirus” PSA Effort

The DPAA has collaborated with the Brooklyn-based indie ad agency Madwell on a public service media campaign geared to digital out-of-home screens across the globe.   Called We Are The Countervirus, the campaign already has committed inventory in screens from numerous DOOH networks in the US and UK, and more screen time is being pursued with network operators in Canada, Mexico, Europe and Asia. […]