Over two-fifths (44%) say they will attend fewer large public events, more than the share of consumers who will attend more (18%) or remain the same (38%). Over half of consumers say it will take 'a few months and possibly never' to feel comfortable attending major indoor concert and sports venues. […]
Blip Billboards is a web-based, automated OOH buying platform which allows businesses to buy digital billboard ad space on any budget, using the pay-per-flip model. Via Blip, businesses can place ads in any of the 250 participating DOOH networks operating almost 1500 digital billboards across the USA. […]
by Gino Cesto. Certain Categories Will Need to Advertise. We expect that the outdoor resurgence will be led by several categories eager to connect with consumers after so long away. […]
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The out-of-home (OOH) industry reported a fall of 2.59% in net media revenue year-on-year in the first quarter of 2020, posting $207.2 million, a dip from the $212.7* million in the same three months of 2019. Digital revenue is sitting at 56.8% of total net media revenue year-to-date, an increase over the recorded 54.6%* for the same period last year. […]
The Singapore government has started published a really interesting real-time data visualization that provides citizens with the status of crowd levels at shopping malls. […]
COVID-19 Impact on OOH Advertising Gives Increased Value to Neighborhood Locations Across Major U.S. Markets as Consumer Movements Shift (NEW YORK, NY – April 3, 2020) – Billups, the largest independent, privately-held advertising technology company in the U.S. specializing in out-of-home (OOH), has released findings from a recent study of visitation data from more than 5 million U.S. […]
London, UK (April 3, 2020) – Today, the UK Out of Home industry has come together to launch ‘Grateful Britain’, a nationwide DOOH campaign to pass on the nation’s gratitude to NHS staff and other key workers that continue to work on the frontline of the fight against coronavirus. […]
Wanted to let my Canadian digital signage and digital OOH friends know that we lost a good one yesterday, to cancer. Mark Lawson was a longtime business development guy, with the OOH media company Pattison and then with Cineplex. I’ve known him for probably 15 years, and we had some legendary, next-day fuzzy outings while traveling through those years. […]
With the streets largely empty as people ‘stay home for the NHS,’ the UK’s out-of-home (OOH) industry has come together to broadcast the nation’s gratitude for those working tirelessly on the frontline of the fight against coronavirus. Created by ad agency Mother, the ‘Grateful Britain’ deploys light humour to say thank you to those keeping us safe as we stay at home. […]
LA-based Mad Systems, an AV system designer and integrator with a serious mad scientists streak, is working on prototypes for breathing systems for people whacked hard by the coronavirus. It is one of many stories of digital signage/DOOH ecosystem companies pitching in. […]
Hyped is now offering, with a small deposit, six months to pay for campaigns.It is also offering to put up a logo and content without charge on one of the mobile billboards. James Henry the director of the mobile billboard business, says the coronavirus has eaten into Hyped Media which has assets in Melbourne, Sydney, Brisbane, Adelaide and Perth. […]
Analysis from Ada, Talon Outdoor’s proprietary intelligent data management platform has uncovered that the first two weeks in March had above average movement for the UK population before dramatically declining in the third week by -21% nationally, with London ahead of the curve in reduced population movement. […]
By Kerry Yoakum, VP of Government Affairs, OAAA. OAAA’s webpage on billboard standards is now available to the public. Aspect ratios: The first guideline you will find is a document which provides digital-format aspect ratios, an important measure for standardizing digital screen content. […]
A diverse set of organizations has banded together to create a cross-industry group that collectively wants to advise, educate and lead thinking and activities for connected digital experiences. The new Advocates for Connected Experiences, or ACE, has a steering committee that includes members of the Digital Signage Federation, Geopath, OAAA, LBMA, SEGD, ICX Association and Retail TouchPoints. […]
