As direct-to-consumer startups feel greater pressure to rely less on digital channels like Facebook and Google they’re considering investing more in traditional media advertising. That includes out of home advertising (OOH), like billboards, digital bus stops and painted murals. […]
As the dust finally settles on the oOh!Media and JCDecaux acquisitions, the major players have all turned their heads to beefing up their digital, data, dynamic and targeting offerings. In our first agenda for 2020, we get behind the billboards and take a look at what is making waves. Outdoor has had a tough year, anyone in the industry will agree. […]
What seems like a very long time ago, I launched a little spin-off service called Spotomate – an online production toolset that would allow people who didn’t know how to even launch motion graphics software to produce great-looking digital signage creative for peanuts. […]
Dive Brief: Puma used a holographic activation to promote its new Sky Dreamer sneaker around this year's NBA All-Star weekend, the company shared with Marketing Dive. Smart media displays projected 3D visuals of the shoe and Puma-branded basketballs on the roofs of parked cars near Chicago landmarks. […]
Greg Sterling is a Contributing Editor to Search Engine Land and the VP, Market Insights at Uberall. Among traditional media, out-of-home (OOH) is the only channel growing while TV, radio, newspapers, magazines and directories are all contracting. And digital OOH, especially programmatic, is growing much more rapidly. […]
SYDNEY, Australia — Tuesday, February 18, 2020 — Broadsign, the leading digital out-of-home (DOOH) marketing platform, and Brisbane-based branding agency, Heurist, have announced an integration between Broadsign’s supply-side platform (SSP) Broadsign Reach and Heurist’s demand-side platform (DSP) CAASie. […]
SYDNEY, Australia — Tuesday, February 18, 2020 — Broadsign, the leading digital out-of-home (DOOH) marketing platform, and Brisbane-based branding agency, Heurist, have announced an integration between Broadsign’s supply-side platform (SSP) Broadsign Reach and Heurist’s demand-side platform (DSP) CAASie. […]
Voodooh is the dynamic DOOH content production company that helped execute this campaign that launched on February 10. To mitigate health complications caused by low temperatures, the NHS is launching a unique temperature-triggered digital bus shelter advertising campaign on Monday 10 February. […]
Digital billboard lighting is becoming an issue with regulators. On Jan 27 the Boston Planning and Development Agency held a meeting on a proposal to reduce digital billboard hours from 7am-2pm to 6am-midnight. Cove Outdoor is going to lower an existing Weymouth, MASS digital billboard by 20 feet and install light blocking technology after people complained about light trespass. […]
The Challenge By never charging overages and hidden fees nor adding unwanted features to packages, Public Mobile sees things differently. They believe that affordability doesn’t mean compromising on performance and that everyone should have access to quality mobility services. Customers are at the heart of their offerings, services and brand. […]
The past five years had brought about a “dramatic” change in how younger people consumer media versus older audiences. […]
NEW YORK, January 29, 2020 – Talon, the leading independent Out of Home (OOH) media and technology agency, today announced that Jim Wilson has been appointed as its U.S. Chief Executive Officer (CEO). […]
( […]
Agency Deepens Commitment to Deliver its “Smarter as Standard” Philosophy and Out of Home Services to a Burgeoning U.S. […]
Branded Cities appoints Vivien Kronengold Chief Brand Officer, a newly created position. She will be reporting directly to Vaibhav Gupta, EVP/Chief Operating Officer. Ms. […]
