Digital signage for banks, done right in a mobile world (Banking Journal)
Consider two human traits, so common that we take them for granted: We don’t like to wait in line. We’re easily distracted by a spectacle—a shiny object, a moving picture, a human face addressing us. Thus was born the bank branch audiovisual display board: a way to entertain captive audiences waiting in the teller line while spoon-feeding them bank marketing content. […]
Wed, Dec 4, 2019 at 5:28 PM