Last week the PM announced a number of measures and concessions to ease travel restrictions for UK holidaymakers and open up domestic and international tourism for the hard-hit industry. […]
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When people discuss the continued growth in out-of-home (OOH) advertising, there’s often a clear focus on digital channels. There’s a good reason for this too; with the ad revenue generated by digital OOH having increased for 15 consecutive years from 2003 to peak at £603 million in 2018. […]
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Keynote: Digital Signage Gets Back to Business: New Norms, New Opportunities There’s a rich opportunity in expanding with back-to-business services in digital signage. But every “normal” is changing. How do we expand without having had the time to deep-dive into this new world? […]
Nick Mawditt, Managing Partnera MANAGING PARTNER, TALON. After a difficult period, where OOH revenues are forecast to fall by more than 50% in Q2, OOH is already poised for a return to business this month as brands and retailers look to recover lost connections with audiences. […]
Paul Brenner, CEO, Vibenomics. We’ve all heard of out-of-home advertising: staples such as billboards and subway ads. Audio is one of the oldest forms of advertising, from terrestrial radio to pandora. […]
To understand how shutdowns and business reopenings are affecting place-based Out-of-Home (OOH) Ubimo built a covid dashboard monitoring movement around OOH properties in four categories: convenience, grocery stores, gyms, and malls. With this dashboard, you can see movement nationally across these categories, in addition to movement by Designated Marketing Areas (DMAs). […]
What excites you about OOH right now? We have seen Covid-19 help transform businesses who, as an example, are now much more agile and able to accommodate work from home scenarios. In the same way, I wholeheartedly hope that Covid-19 will force all of OOH to accelerate its transformation. […]
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What excites you about OOH right now? We have seen Covid-19 help transform businesses who, as an example, are now much more agile and able to accommodate work from home scenarios. In the same way, I wholeheartedly hope that Covid-19 will force all of OOH to accelerate its transformation. […]
PATTISON Outdoor Advertising is proud to expand its Digital Residential Elevator Network in Montreal through new partnerships with Devimco Immobilier and La Presse. This expansion will include Montreal’s tallest residential project, the Maestria Condominiums. […]
By Michael Rosen, CRO, Intersection For a recent OAAA Lunch Break webinar, I spoke with Adam Gerber, Global Chief Media Officer at Essence, about the future of video advertising. […]
Following news that the Fira de Barcelona is set to reopen for business in September, ISE has begun to announce details of the 17th edition of the biggest AV trade show in the world. ISE 2021 takes place on 2-5 February. […]
Vibenomics, Inc. is a programmatic audio out-of-home advertising and experience company that powers custom radio stations for retailers. Vibenomics gives brands the ability to talk to shoppers directly at the point of sale. […]
