Digital out-of-home and its verification capabilities the next big thing for advertisers in APAC (Marketing-Interactive)
By Laura Quigley. As people are coming out of quarantine and are starting to get back to their routines- offices, restaurants, shopping, gym, and marketers will be keen to get their attention. As it becomes increasingly challenging to reach today’s consumer in the fragmented media landscape, the effectiveness of DOOH advertising has become more significant to brand marketers. […]
Thu, Jun 18, 2020 at 6:53 PM