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The Power of Proximity in Out of Home Media

While OOH has experienced an incredible change over the last few years with data and technology providing a new level of insight into customer behavior and movement, one fundamental truth has remained – proximity in Out of Home is still a powerful targeting tactic. We’ve talked a lot about the changes in Out of Home over the last few years, and with good reason. […]

emcoutdoor.com
Wed, Jul 15, 2020 at 2:27 PM

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The Programmatic Potential for Digital Out of Home

By Josko Grljevic, Chief Transformation Officer, Talon Hear from Talon Outdoor on the programmatic potential for digital out of home, and why the future lies in tailored ad tech solutions rather than retro-fitted This first appeared in IAB UK on 13th July 2020. […]

thoughtleadership.oaaa.org
Wed, Jul 15, 2020 at 12:53 PM

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JCDecaux has sold 25% of Russ Outdoor (Globenewswire)

After the exit of the minority shareholders of ROOH B.V. last October and given the uncertainty surrounding the consolidation of the Russian’s OOH media market post‑Covid‑19, JCDecaux had the opportunity to exit at a price of RUB2.56bn, c. €32m (11.2x 2018 EBITDA multiple). […]

globenewswire.com
Tue, Jul 14, 2020 at 6:47 PM

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DPAA Diversity & Inclusion Advisory Board Drives First Two Projects

NEW YORK, July 14, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community, announced today that its recently created Diversity & Inclusion Advisory Board has taken substantive action on two important projects – with the IRTS Foundation and Media for All — to help build pathways to minority representation and success in the OOH industry. […]

dpaaglobal.com
Tue, Jul 14, 2020 at 12:08 AM

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Quebecor’s Digital Out-of-Home Inventory Now Available on Hivestack’s Programmatic Buying Platform (Hivestack)

Programmatic ad buys are available on Quebecor’s network of more than 120 digital OOH screens in Montreal, Laval, Sherbrooke, Lévis and South Shore Montreal, where 8 more screens will be added on August 25. […]

hivestack.com
Tue, Jul 14, 2020 at 12:08 AM

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Canadian travel behaviour is slowly improving (COMMB)

Though provincial re-openings were staggered and varied in approach, data shows Canadian travel behaviour is now at -8% below pre-pandemic norms, for the 7-market average. That is an increase of 22 points since the week of May 18-24 and 12 points since the beginning of June. […]

commb.ca
Mon, Jul 13, 2020 at 6:05 PM

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Daktronics Manufactures and Provides LED Displays for Seagulls Out-of-Home City-Wide Project

BROOKINGS, S.D. – July 8, 2020 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has provided 80 LED display units to Seagulls Out Of Home for their city-wide project in Amman, Jordan. Installation took place over several months between 2019 and 2020. […]

digitalsignageconnection.com
Wed, Jul 8, 2020 at 10:47 AM

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Samsung’s SVP pitches its digital signage capabilities (Samsung News)

By Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. The current global climate is prompting behavioral shifts across the world, requiring both consumers and businesses to adapt to new ways of life. […]

news.samsung.com
Wed, Jul 8, 2020 at 12:08 AM

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Talon Outdoor has repurposed its Ada platform to track new audience trends

Sophie Pemberton, Group Strategy Director, &, Charlotte McDougall, Audience Planning Manager, at Talon Outdoor. Ada is built for agility, so adapting the product to support an entirely new set of relevant, timely and insightful data tailored to the OOH industry is just part of its ongoing evolution. […]

adtechdaily.com
Mon, Jul 6, 2020 at 3:47 PM

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Quebecor chooses Broadsign to power its network of bus shelter screens

Broadsign software enables Quebecor to easily sell, manage and distribute content across its fleet of premium bus shelter screens from one centralized platform, significantly streamlining their DOOH workflows. […]

broadsign.com
Mon, Jul 6, 2020 at 3:27 PM

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Broadsign Selected by Leading Communications and Media Company, Quebecor, to Power its Digital Out-of-Home Division

Partnership enables Quebecor to more effectively service advertisers across the province  MONTREAL, Canada – July 6, 2020 – Broadsign, the leading out-of-home (OOH) platform has been selected by Quebecor, Quebec’s leading communications, media and entertainment company, to power it’s digital out-of-home (DOOH) division. […]

digitalsignageconnection.com
Mon, Jul 6, 2020 at 9:54 AM

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Broadsign selected by leading communications and media company, Quebecor, to power its digital out-of-home division

Version française ci-dessous   Partnership enables Quebecor to more effectively service advertisers across the province MONTREAL, Canada – July 6, 2020 – Broadsign, the leading out-of-home (OOH) platform has been selected by Quebecor, Quebec’s leading communications, media and entertainment company, to power it’s digital out-of-home (DOOH) division. […]

broadsign.com
Mon, Jul 6, 2020 at 7:44 AM

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A look at the growth of digital billboards in South Africa (Bizcommunity)

Around seven years ago, there were only two or three media owners in South Africa that had constructed digital billboards and, as a result, they could largely dictate pricing. At the time, the billboard industry in SA was in the early stages of transformation following the rapid uptake and expansion of digital out of home (DOOH) globally. […]

bizcommunity.com
Sat, Jul 4, 2020 at 4:58 PM

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Stephen Freitas to retire from the role of OAAA’s CMO (Billboard Insider)

After nearly 25 years at OAAA, Stephen Freitas, CMO, has announced his intention to retire at the end of the year and has agreed to transition to a new role as EVP of Industry Initiatives where he will act as a senior advisor to OAAA and continue to leverage his considerable institutional expertise. […]

billboardinsider.com
Thu, Jul 2, 2020 at 5:22 PM

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US out-of-home stocks outperform market in second quarter 2020 (Billboard Insider)

US out of home stocks had an outstanding quarter as traffic rebounded and the economy began to open back up from Covid closures. Clear Channel Outdoor (blue), Lamar (green), OUTFRONT (purple) and S&P 500 (black) stock performance April-June, 2020. […]

billboardinsider.com
Wed, Jul 1, 2020 at 4:17 PM

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