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MFour and TPS Engage Announce Partnership to Enhance ROI Tracking in Digital Out of Home

Gone are the days when Out Of Home was unmeasurable. Technology that pioneered the digital advertising boom has been adapted by traditional channels like OOH. More specifically, Digital Out of Home (DOOH), that now allows micro-buying and dynamic ads, features that were unheard of only a decade ago. […]

digitalsignageconnection.com
Wed, Jul 22, 2020 at 9:27 AM

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Talon Outdoor’s Nick Mawditt says out-of-home emerges stronger from the pandemic (Mediatel)

Nick Mawditt is managing partner at Talon. Things will no doubt be very different from now on, but we’re seeing recovery in OOH as brands seek to reconnect with audiences and consumers. […]

mediatel.co.uk
Wed, Jul 22, 2020 at 12:10 AM

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Rebirth of the Digital Signage Expo

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feedproxy.google.com
Tue, Jul 21, 2020 at 7:00 PM

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How LED may solve the problem of color in digital signage (Display Daily)

Michael Bailly is a veteran and specialist of the signage industry. ... Eventually Samsung also learnt the hard way, and their wider colour technology is now only to be found on their ultra-big High-End 8K ‘QPR’ LCD displays. […]

displaydaily.com
Tue, Jul 21, 2020 at 6:48 PM

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URW Enhances Digital Out-Of-Home Media Network Capabilities at Westfield Malls in the U.S.

LOS ANGELES, July 21, 2020 — For the first time in the DOOH industry, brands will be guaranteed real-time impressions and complete campaign transparency when advertising on The Westfield Network, a state of the art, digital out-of-home media network located in Westfield shopping centers in the U.S., Unibail-Rodamco-Westfield (URW), announced today. […]

digitalsignageconnection.com
Tue, Jul 21, 2020 at 10:23 AM

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Clear Channel Outdoor Integrates its Digital Displays with Place Exchange Offering Programmatic Buyers Brand Safety, Attribution & Transparency

New York, NY — July 21, 2020— Clear Channel Outdoor (NYSE: CCO), one of the world’s largest Out-of-Home (OOH) advertising companies, and Place Exchange, a leading SSP for programmatic OOH and place-based media, announced a full integration granting digital media buyers access to Clear Channel Outdoor’s digital OOH (DOOH) displays through omnichannel DSPs. […]

digitalsignageconnection.com
Tue, Jul 21, 2020 at 10:13 AM

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Talon Outdoor Bolsters Client Development Team with Three New Appointments

Cross-Platform Leader, Zach Friedman, to Oversee U.S. […]

digitalsignageconnection.com
Mon, Jul 20, 2020 at 10:33 AM

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Taking Advantage of Creativity on your Billboard

There’s no doubt that the demand for out-of-home (OOH) media and billboards has increased exponentially in the UK of late, and it was confirmed in January that this market remains on course to eclipse newspapers as the dominant offline advertising channel. […]

75media.co.uk
Mon, Jul 20, 2020 at 6:15 AM

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China-based digital signage tech firm Eastidea joins DPAA

Headquartered in Shanghai, China, Eastidea offers AI-based digital signage solutions for retail, smart tech museums, supermarkets and all indoor industries. Eastidea facilitates in-elevator advertising with its proprietary projection system and a cloud-based platform, Addreality, that encompasses campaign management, creative design and playback opportunities on other media. […]

dpaaglobal.com
Mon, Jul 20, 2020 at 12:08 AM

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The company behind the app that helps put auto dealer inventory on digital billboards (Billboard Insider)

Last fall, my wife and I were sitting in the drive-through of a fast food restaurant, and I saw a digital billboard advertising for a local radio station (This was an iDigital board) – And I noticed that the creative was was showing the currently playing song. […]

billboardinsider.com
Sat, Jul 18, 2020 at 5:39 PM

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Urw Enhances Digital Out-of-home Media Network Capabilities At Westfield Malls In The U.s.

For the first time in the DOOH industry, brands will be guaranteed real-time impressions and complete campaign transparency when advertising on The Westfield Network, a state of the art, digital out-of-home media network located in Westfield shopping centers in the U.S., Unibail-Rodamco-Westfield (URW), announced today. […]

dpaaglobal.com
Fri, Jul 17, 2020 at 10:44 AM

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Toyota dealership first one to use smartphone app to program ads on digital billboards (Billboard Insider)

Dan Porter Motors, Dickinson, ND, in June of 2020 became the first automotive dealership in the U.S. to control their inventory on outdoor digital billboards, in real-time with the Lucit Layout smartphone app. The objective was to develop an application to publish inventory, to digital billboards, with a single click”, says Gina Gordon, CEO of Lucit. […]

billboardinsider.com
Thu, Jul 16, 2020 at 4:40 PM

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The Drum: Where will travel go in the future?

The travel and OOH industries have suffered during the first phase of the pandemic. The clearest evidence of this is in the stark images of empty airports and notably quieter roads. 96% of countries have now implemented some form of restriction on mobility in a bid to contain the outbreak, grounding almost all of us in one way or another. […]

thedrum.com
Thu, Jul 16, 2020 at 12:08 AM

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The Drum: UK ad spend sees record decline as ‘grave impact’ of Covid-19 hits

Over the past three months, UK ad budgets have been slashed to their lowest ever level. That’s according to fresh data from the Institute of Practitioners in Advertising (IPA) which lays bare the grave impact of Covid-19 on marketing budgets, financial prospects and employment plans. […]

thedrum.com
Wed, Jul 15, 2020 at 5:43 PM

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Add this to your sales pitch: Why the power of proximity of out-of-home media is gaining more and more significance (EMC Outdoor)

By Matthew Noll. While OOH has experienced an incredible change over the last few years with data and technology providing a new level of insight into customer behavior and movement, one fundamental truth has remained – proximity in Out of Home is still a powerful targeting tactic. We’ve talked a lot about the changes in Out of Home over the last few years, and with good reason. […]

emcoutdoor.com
Wed, Jul 15, 2020 at 4:39 PM

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