Add this to your sales pitch: Why the power of proximity of out-of-home media is gaining more and more significance (EMC Outdoor)

By Matthew Noll. While OOH has experienced an incredible change over the last few years with data and technology providing a new level of insight into customer behavior and movement, one fundamental truth has remained – proximity in Out of Home is still a powerful targeting tactic. We’ve talked a lot about the changes in Out of Home over the last few years, and with good reason. […]