It’s pretty easy to lose track of the various live events that have been cancelled or deferred or turned virtual, but I THINK this is news that the DPAA has given up on the idea of an in-person version of its annual NYC conference, going fully online for 2020. […]
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Navi Mumbai (Maharashtra)-based Ronak advertising selects Edge1 outdoor advertising software to automate its outdoor media sales and finances. […]
New York, NY – August 13, 2020 – Talon Outdoor, a leading independent Out of Home (OOH) media specialist, today announced the appointment of Jonathan Conway as Chief Operating Officer (COO) and of Shabnam Irilian as Senior Vice President, Head of Business Operations in North America (N.A.). […]
Understandably, the OOH sector is now keen to quantify the ways in which people are out and about again. […]
Globally, Clear Channel’s revenue was down 60%. In Europe it was slightly less, at 55%, and it was marginally less again in the US where some weren’t so keen on locking down. “The European outdoor business is much more city center focused whereas the US is more focused on highways,” Cochrane says. […]
The integration is aimed at giving hospitality and travel brands measurable consumer insights and in-depth performance analyses for their Out-of-Home (OOH) advertising campaigns. This OOH "industry-first" accomplishment drove a 66% average increase in visits to one theme park among consumers exposed to its Out-of-Home (OOH) ads. […]
The team here at Broadsign wants you to enjoy this weird summer as much as you can. That’s why we’re so pleased to announce the release of some powerful new features for our sales tool, Broadsign Direct. With this release, we’re empowering you and your sales team to work faster, smarter, and more efficiently than ever. […]
Net media revenue for the out-of-home (OOH) industry in the half year to June was $289.1 million, down 35.4% from $447.3 million, compared to the same six months in 2019. […]
Version française si dessous MONTREAL, August 11, 2020 – Quebecor Out of Home, proud partner of local businesses, continues to support Quebec companies by offering advertisers its digital street furniture inventory via Broadsign Reach and Campsite programmatic purchasing platforms. The use of the two platforms extends the existing partnership between Quebecor and Quebec-based Broadsign. […]
Montreal-based Hivestack, which has a platform for programmatic digital out-of-home (DOOH) advertising, has done $10 million equity funding with an investment arm of the provincial government, Investissement Québec (IQ). The funding enables Hivestack to expand its workforce locally and globally, with a focus on R&D. […]
When the pandemic hit, we began tracking the mood of the nation to understand how our behaviours and habits were evolving. Since March, we have spoken to over 8,400 people with our research partner, Dynata. The research enabled us to summarise how people were thinking, feeling and behaving, week on week. […]
Three Month Results: Net revenue was $347.7 million; Net income was $31.4 million; Adjusted EBITDA was $133.2 million. Six Month Results: Net revenue was $754.2 million Net income was $71.9 million Adjusted EBITDA was $293.0 million BATON ROUGE, La., Aug. […]
Ad-tech firm Wrapify has launched Boost Platform, turning a moving out-of-home (OOH) ad placement into digital and physical retargeting with full attribution and measurement. Historically, transit OOH and attribution has been difficult to measure. Boost encompasses all of the features that turn a moving OOH ad placement into digital and physical retargeting with full attribution and measurement. […]
Innovation and start-up zones tend to be useful destinations at tech trade shows, because they usually have a few companies that are showing things that push new ideas and take different approaches to solutions. […]
