The nation’s health agency has launched a multi-media appeal for plasma donations to help fight the COVID-19 virus. The “donate plasma” call to action will appear on out of home OOH) media displays in more than a dozen top markets for four weeks, starting August 3. […]
LONDON, July 31, 2020 — Premium digital out-of-home media owner, Ocean Outdoor UK Limited (Ocean), today announced that it has partnered with Hivestack, a global ad tech leader in programmatic digital out-of-home (DOOH) advertising. […]
ATHENS -- Ten years after trying to ban billboards blamed for road accidents and fatalities, Greece now has turned to prohibit advertisements on sidewalks, streets and highways, this time aesthetically-driven. […]
Audiences are now returning, but revenues 'do not yet reflect' that, OOH group says. JCDecaux, the world's biggest out-of-home advertising company, has reported a 63.4% decline in organic revenue for the second quarter of the year. Sales in the period between April and June were €351.9m (£314m), compared with €1bn in the same period last year. […]
JCDecaux has seen its revenue drop by two-thirds in Q2 2020 to €351.9m, the lowest level in 17 years. Revenue from Asia Pacific declined by 43.7% year-on-year to €303.2m in H1 2020, with the UK just behind at a 42.7% decline to €98.5m. […]
Chad Harris, Owner/Operator of Las Vegas Billboards. I never imagined I would drive down the Las Vegas Strip and see it empty and dark, like a ghost town. Now we are in the reopening phase, but our city has changed and resort corridor advertising and national advertising is still a very small percentage of our business, where it used to be the majority. […]
The news agency Reuters recently posted a story outlining and confirming how the U.S. drugstore chain Rite-Aid had been using facial recognition technology – cameras and AI algorithms – to monitor customers in some of its stores in New York City and L.A. […]
NEW YORK, July 29, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving the industry to digital, announced today Vertical Impression has joined the association. […]
By Gabriela Barkho. The company began thinking about OOH in its home market of New York City last fall, co-founder and CEO Marisa Zupan told Modern Retail. But the original plan to hit mostly subway cars and stations was modified at launch. […]
Billboard companies are in negotiations with transport agencies, airports and local councils about ways to offset massive declines in advertising spending caused by the coronavirus pandemic. Companies such as oOh! […]
“What do you see as the biggest positive or negative change in digital signage adoption/usage due to this pandemic?” Firstly, I hope all are safe and healthy! Let’s face it – these are unprecedented times. […]
Digital out-of-home advertising (DOOH) already uses interactive capabilities, such as high-resolution touch sensitive monitors, audio capabilities and connectivity for access to cloud-based content and resources. […]
US out-of-home (OOH) advertising revenue grew by 4.8% year-over-year in Q1 2020 to reach $1.9 billion. But although any growth is welcome in the current climate, this represents the smallest percentage year-over-year growth OOH has seen since Q3 2018, according to figures released by the Out of Home Advertising Association of America (OAAA). […]
NEW YORK, July 22, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving the industry to digital, announced today that Adapt Media has joined the association. […]
In March and April, most brands and agencies reduced their ad spend for most channels, with OOH and DOOH budgets being cut the most. This trend sustained in May and June, but a slight improvement is possible in social media and paid search ads. Admixer asked respondents what measures they’ve implemented to mitigate the effect of the crisis and what they were going to do in the next two months. […]
