Anish Melwani, Chairman & CEO of LVMH; Kirk McDonald, CEO, GroupM N.A.; and Justin Thomas-Copeland, CEO, DDB N.A. […]
RMG Networks has re-branded itself to align the company name and core product – with RMG people now known as Korbyt people. “Customers already know us for Korbyt. […]
by Bradley Cooper. Digital Signage Expo began on poor footing this year when it had to delay the event twice due to COVID-19 travel restrictions, and now it appears that 2019 was the final year of Digital Signage Expo. I have attended this event every year since 2017, and it will always stand out in my memory as an interesting experience. […]
by Jim Wilson. Heading into 2020, many predicted Out of Home (OOH) advertising to experience its fastest growth rate increase in over a decade because of its unmatched ability to reach one-to-many at meaningful scale. […]
Digital Signage Expo has been the oldest event focusing on digital signage and digital out-of-home markets. As I remember, it started in 2004 under the name of Digital Retailing Expo. It was later renamed Digital Signage Expo and quickly grew to be one of the biggest, must-attend annual shows in the trade. […]
This is a nice take on the idea of marrying a digital OOH outdoor-ready display with vehicle-charging technology, from Chicago-area custom display company Palmer Digital Group. Called EVTower, it’s a 55-inch outdoor obviously designed to work happily in all kinds of punishing climate conditions – from snow and cold to Phoenix in July. […]
Val Morgan Outdoor (VMO) has extended its programmatic outdoor offering to New Zealand, following a successful launch in Australia earlier this year. The offering will be available across the country’s largest office tower network, VMO Work, with 135 screens across 75 locations available to programmatic buyers. […]
Ocean Outdoor Ltd - London-based digital OOH advertising firm. - Revenue in six months to June 30 down 2.5% to GBP36.5 million from GBP37.4 million a year earlier. Pretax loss widens to GBP29.5 million from GBP4.0 million. […]
Proof of Play aims to ensure, in real time, that the displays of all billboards and digital displays are connected and exhibiting the contents, ensuring their correct and normal functioning. Digital-Out-of-Home (DOOH) has shown marked growth and is increasingly used for demanding and complex campaigns. At the same time, advertisers are demanding proof that these campaigns are actually running. […]
Earlier this month Lyft made Adkom the single source for agencies to buy its New York City car-top digital ad screen inventory, which represents the majority of NYC’s live digital taxi-top inventory. Adkom VP of marketing Daniel Fleischer told BI about the deal. What’s important about the Lyft deal? […]
The partnership will provide Vector’s Transit Advertising clients with real time audience measurement, insights & attribution studies NEW YORK (September 15, 2020) – Vector Media, an innovative Out-of-Home (OOH) media company specializing in transit advertising and the creation of interactive brand experiences, today announced a strategic partnership with StreetMetrics, the leading independent, 3rd party measurement and attribution provider for transit advertising media. […]
TfL's ad revenue was down 90% year on year and changing commuter habits may affect advertiser demand even when 'normality' returns to London. […]
Founded by Solomon Misghina, CEO, and Eamon Leonard, COO, veterans of the digital out of home and data science fields, the Hilite network has launched in Toronto, to be followed closely by launches in Vancouver and Montreal. […]
Kia's Stinger buy was up in Times Square during New Year's Eve. That got it into countless selfies, Harrison said. He added that the billboard is close to where Good Morning America is taped, and that fuels a lot more background engagement. […]
Jonathan Gudai, CEO, Adomni. How are the Uber DOOH ads triggered? There is a geofence triggering component to it…it is a little different than billboards. […]
