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US out-of-home advertising down 45% in Q2 2020 (Billboard Insider)

Out of home (OOH) advertising revenue decreased 45 percent in the second quarter of 2020 compared to the previous year, accounting for $1.48 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). For the first half of the year, OOH revenue is down 25.2 percent, and totals $3.34 billion. […]

billboardinsider.com
Thu, Aug 27, 2020 at 7:28 PM

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Clear Channel Outdoor integrates with programmatic omnichannel video platform Tremor Video (Billboard Insider)

By integrating Tremor Video’s capabilities with RADARConnect®, CCO now provides advertisers a coordinated OOH and all-screen video solution that seamlessly extends TV, digital or social video campaigns to reach consumers when, and where, they’re ready to engage with brands. […]

billboardinsider.com
Thu, Aug 27, 2020 at 6:30 PM

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Executive Channel Network (ECN) Teams Up with Hivestack to Enable Programmatic Buying of Digital Screens in European Workplace Environments

London (August 27, 2020) — Hivestack, a global leader in programmatic digital out-of-home (DOOH) advertising, today announced that it has partnered with Executive Channel Network (ECN), Europe’s leading workplace media communication specialist, enabling programmatic buying of their highly sought-after premium workplace inventory. […]

digitalsignageconnection.com
Thu, Aug 27, 2020 at 11:07 AM

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Clear Channel Outdoor Integrates All-Screen Video Solution to Amplify Consumers’ Exposure to Outdoor Ads

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digitalsignageconnection.com
Thu, Aug 27, 2020 at 11:04 AM

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Talon and Havas Media Group Partner in North America to Provide Out-of-Home Advertising Services (DSConnection)

New York, NY – August 27, 2020 – Talon, a leading independent Out of Home (OOH) media specialist, today announced a strategic partnership with Havas Media Group to provide its OOH services, proprietary technology and data platforms to the agency’s blue-chip clients. […]

digitalsignageconnection.com
Thu, Aug 27, 2020 at 10:40 AM

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StreetMetrics Launches Partnership with Hilite Outdoor

BIRMINGHAM, AL: StreetMetrics (Techstars ATL ‘19), the only independent third party measurement provider dedicated to out-of-home (OOH) ads that move, announced Toronto-based Hilite Outdoor as the newest addition to its network of media partners. “We are very excited to partner with StreetMetrics. […]

digitalsignageconnection.com
Wed, Aug 26, 2020 at 9:18 AM

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From the BBC to Clear Channel: meet The Drum Awards for Out of Home 2020 jury

Out of home (OOH) has had a tumultuous few months, as social distancing and isolation measures have had a long-lasting impact on the sector. However, new learnings are coming into place and brands are coming together to show the world that their OOH messaging is better than ever. […]

thedrum.com
Wed, Aug 26, 2020 at 12:08 AM

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JCDecaux wins 20-year contract to operate 140 digital clocks in Campinas, Brazil

This exclusive contract covers the conception, installation, management, maintenance and advertising operation of 140 digital clocks, all of which will offer creative and customized solutions to meet local advertising demand. The contract includes the replacement of 21 existing units and the installation of 119 new digital clocks in the next year. […]

globenewswire.com
Tue, Aug 25, 2020 at 9:14 PM

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2020-2021 FOARE Scholarships Recipients Announced

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specialreports.oaaa.org
Tue, Aug 25, 2020 at 2:27 PM

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Hivestack Announces Nikki Hawke as Chief Marketing Officer

Toronto (August 25, 2020) — Hivestack, a global ad tech leader in digital out-of-home (DOOH), today announced the appointment of global marketing strategist Nikki Hawke to the position of Chief Marketing Officer. As Hivestack’s first ever CMO, Hawke will report to the Company’s Chief Executive Officer, Andreas Soupliotis. […]

digitalsignageconnection.com
Tue, Aug 25, 2020 at 11:29 AM

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16:9: D3, Southpaw Live Merge Their LED Businesses

A pair of well-established direct view LED companies have merged, creating what they’re touting as a “powerful mix of the best minds in LED engineering,” developing a proprietary American product line. The merger is between Texas-based Southpaw Live and California-based D3 LED. […]

sixteen-nine.net
Tue, Aug 25, 2020 at 9:59 AM

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OAAA’s tips and infographic on how to sell political advertising in the 10 weeks remaining until the election (Billboard Insider)

Political ad spend in OOH is up 58 percent over 2016 and 53 percent over 2018 as of the first two quarters of the year. The number of competitive races across the US appears to be growing by the week, which will place increased inventory and pricing pressure on OOH’s traditional local competitors, TV and radio. […]

billboardinsider.com
Mon, Aug 24, 2020 at 8:14 PM

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How Out-of-Home Can Drive eCommerce for Brands Moving Online

Over the last few years there has been a clear trend with digitally native, DTC brands taking advantage of Out of Home’s ability to drive eCommerce. It is a powerful and practical way to build large scale brand awareness, and almost serve as a surrogate physical presence in the market. […]

emcoutdoor.com
Fri, Aug 21, 2020 at 11:31 AM

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The Drum: Posterscope USA boss says weekly data has to be used to prove to advertisers that ‘America is moving again’

In normal times, you could take for granted that a certain footfall would pass a site and that it’d be measured with a degree of accuracy. Now, data needs to be generated on a week-by-week basis to evidence which sites are being rejuvenated. Agencies like Posterscope are increasingly consulting anonymized mobile data to see how human movement is returning. […]

thedrum.com
Wed, Aug 19, 2020 at 10:13 PM

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DPAA’s Annual Video Everywhere Summit to be Staged Over Three Days as Live Zoom Event

Two-and-a-half hour sessions to be held October 13-15   Content pillars include omnichannel & programmatic, diversity & inclusion, globalization of media & brands     NEW YORK, August 18, 2020– DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today it will hold its annual global Video Everywhere Summit live-via-Zoom over three days from October 13-15, 11am – 1:30pm ET each day. […]

dpaaglobal.com
Wed, Aug 19, 2020 at 10:01 PM

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