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MediaWeek: After out-of-home ad revenue in Australia plunge over $100m, sector sees improvement

Data shows that as restrictions lift and the weather warms that audiences are returning to Outdoor spaces and places. The Out of Home (OOH) industry has revealed a decrease of 56 per cent on net media revenue for the third quarter of 2020, posting $95.8 million, down from $218.2 million for the third quarter in 2019. […]

mediaweek.com.au
Wed, Oct 7, 2020 at 6:53 PM

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Five reasons you should advertise your small business with digital out-of-home

October is Canadian small business month, and this year, it seems to have an even more profound meaning.  It’s no secret that along with the usual challenges small businesses face, 2020 has thrown business owners even more unforeseen curveballs. With this in mind, being strategic with budgets, in particular marketing budgets, is crucial. […]

broadsign.com
Wed, Oct 7, 2020 at 10:34 AM

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Richard Headrick, owner of one of the oldest sign manufacturer Headrick Outdoor Media passes away (Billboard Insider)

Richard Headrick, the owner of Laurel Mississippi headquartered Headrick Outdoor Media passed away this week one day before his 78th birthday. The Headrick companies were formed by A.B. Headrick in 1927 as a sign fabricator and installer. […]

billboardinsider.com
Wed, Oct 7, 2020 at 12:08 AM

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Local Out of Home Media Can Help Drive Recovery

Branding Locally in the Time of Covid “Know your audience” has always been a key mantra driving advertising; today it is more relevant – and imperative that marketers select appropriate media  to reach the audience with greater precision based on behavioral data.  Local Out of Home media distinctly and uniquely operates in the real world, offering marketers an opportunity to connect based on behaviors by time, place, context and with creativity. […]

emcoutdoor.com
Tue, Oct 6, 2020 at 9:42 AM

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OAAA Names Outdoor Media Group Executive Christina Radigan As Chief Marketing Officer (PRNewswire)

The Out of Home Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, has appointed Christina Radigan as Chief Marketing Officer, reporting to OAAA President and CEO Anna Bager. […]

prnewswire.com
Mon, Oct 5, 2020 at 7:36 PM

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16:9: Walmart Does Big Store Re-Design That Borrows On Airport Wayfinding; Digital Signs Are Minimal

Retailing giant has debuted plans for a major re-working on its in-store design that is built heavily around mobile applications, and borrows on navigation and experience ideas from airports. The new design has very little evidence of digital signage, though there are digital menu boards in-store. […]

sixteen-nine.net
Sun, Oct 4, 2020 at 4:50 PM

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How to create an effective out-of-home media kit (Billboard Insider)

A media kit is a document prepared for an ad agency or larger ad client to present information about your company, signs and markets. A media kit differs from a ride sheet in that a ride sheet presents a particular structure while a media kit presents your company. […]

billboardinsider.com
Sun, Oct 4, 2020 at 4:00 PM

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Pearl Media’s Digital Billboards in Downtown Nashville

They say the neon lights are bright on Broadway, but they’re nowhere as crisp or sharp as the new large format LED “Welcome to Nashville” sign that will greet visitors as they descend on Lower Broadway in downtown Nashville. […]

avnetwork.com
Thu, Oct 1, 2020 at 7:03 PM

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Out-of-Home Stocks Trail Market in Third Quarter 2020 (Billboard Insider)

Out of home stocks had a volatile third quarter as you can see below. OUTFRONT led the way with a 3.9% gain for the third quarter of 2020. Clear Channel Outdoor was up 2.4% and Lamar declined 0.2% The Standard and Poors Index was up 9.6%. […]

billboardinsider.com
Thu, Oct 1, 2020 at 6:27 PM

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New Member Highlight – UniLED Ltd

1. What does your company do? […]

digitalsignagefederation.org
Thu, Oct 1, 2020 at 5:11 PM

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Across The Desk – Jim Wilson

What excites you about OOH right now? This is an exciting time for the OOH industry, which has shown great resilience. The adaptability and flexibility of OOH demonstrated during the pandemic is proving to be invaluable to advertisers, and this remains crucial for driving future growth. […]

thoughtleadership.oaaa.org
Tue, Sep 29, 2020 at 3:32 PM

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Accretive Media Unveils Industry’s First Advertising Solution that Extends the Power of Out-of-Home into the Living Room

Accretive Connect combines the brand building benefits of out-of-home advertising with the engagement of connected television to maximize advertising effectiveness     Los Angeles, CA – September 29, 2020 – Accretive Media (www.accretiveads.com), a digital out-of-home advertising company, today announced the launch of Accretive Connect, a new solution that enables sequential messaging between programmatic digital out-of-home (pDOOH) and connected TV (CTV) advertising for the first time, opening the door for brands and agencies to easily engage consumers both inside and outside of their homes. By identifying consumers exposed to advertising across Accretive Media’s DOOH screens, Accretive Connect is able to reinforce the messages seen out-of-home on consumers’ connected TVs at home, resulting in a highly coordinated brand story across formats that maximizes advertising impact and effectiveness. […]

dpaaglobal.com
Tue, Sep 29, 2020 at 12:30 PM

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16:9: UPshow Closes $14M Series A Raise To Grow Its “In-Venue Engagement” Business

The Chicago-based, gyms and bars-focused digital signage solutions start-up UPshow has closed a  $14 million Series A funding round the firm will use to build out its business and installed footprint. […]

sixteen-nine.net
Tue, Sep 29, 2020 at 8:53 AM

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When’s the Best Time to Advertise?

If you head online, you’ll find plenty of research and data showcasing the best time to schedule promotional content, whether these take the form of tweets, Facebook posts or banner ads. However, such guidance can often seem a little simplistic, as there are a myriad of alternative factors that impact on the success (or otherwise) of ad penetration. […]

75media.co.uk
Mon, Sep 28, 2020 at 5:29 AM

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OneScreen.ai Joins DPAA and Schedules Free Webinar:

‘How to Sell DOOH to Performance Marketers’   NEW YORK, September 24, 2020– DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today that OneScreen.ai has joined the association. […]

dpaaglobal.com
Thu, Sep 24, 2020 at 8:30 AM

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