A few months ago, we launched our programmatic offering. Today, we're excited to share that we’ve launched the ability for advertisers and agencies to target specific demographic and behavioral audiences in both our programmatic DSP and our traditional OOH buying platform. […]
By Eric Kubischta, Co-Founder and Chief Technical Officer, The Lucit Agency. Retargeting, behavioral targeting, and the ability for apps and websites to track you across the web is dying, and Apple is leading the way. What does this mean for OOH? […]
Thanks to its leadership in socially and environmentally conscious actions, the Mexican Center of Philanthropy (Cemefi) and the Alliance for the Social and Business Responsibility (AliaRSE) has awarded Postermedia the Socially Responsible Company distinction (ESR) for the 8th time. […]
The April-June quarter was a washout for the outdoor medium, with almost no billings. After suffering a severe blow in the first half of the year, out-of-home (OOH) advertising has seen some recovery in July and August. The industry reported a pickup of 25-30% in recent months after it recorded almost nil billings in the second quarter (April-June) of CY 2020. […]
Digital billboards are a great way to post election updates. Daktronics has added 2020 Election Day content and templates to the OOH Content Library, FREE for digital billboard owners. […]
Attendees of livestream production over portions of three days (Oct. […]
Unibail-Rodamco-Westfield (URW) has appointed Ocean Outdoor Netherlands as its strategic media partner for the country’s largest shopping, dining and leisure destination, Westfield Mall of the Netherlands, located in the Randstad and set to open at the end of 2020. Ocean Outdoor Netherlands was awarded the digital out of home (DOOH) advertising following a competitive pitch. […]
This year, OUTFRAME's offer to the artist community is an opportunity to submit a creation based on their interpretation of the theme 'out of love.' The contest enables highly public sharing of creativity – and reinforces the power of the out of home platform whether it be for a brand, business or in this case, a cause. […]
Digital signage growth will be driven by an increased need for on-premise and out-of-home (OOH) communications, especially for security and new health protocols. The functionalities of digital signage merge with those of surveillance and security. This is applicable to both employee-facing and customer-facing situations. […]
The Four A’s interviewed Ian Dallimore, Lamar’s VP of Digital Growth. […]
Agencies can now expand their OOH strategy through the power of Lyft’s and Adkom’s real-time platforms across NYC’s live digital car-top fleet New York, NY (September 2, 2020) – Adkom, North America’s largest aggregate network of independent out-of-home inventory, is now the exclusive representative of Lyft’s digital taxi-top advertising network to national and specialist agencies. […]
The pro AV trade association AVIXA suggests business in Europe, Middle East, and Africa (EMEA) will fall off by roughly $9 billion by the time this nutty year closes. […]
Integration expands Verizon Media’s global programmatic DOOH footprint, enhances the omnichannel media buying experience In honor of our partnership with Verizon Media, we sat down to discuss the impact digital out-of-home has on omnichannel buys. […]
As noted in the past, 16:9 doesn’t tend to cover new hires and appointments because analytics show few readers care. But once in a while I stick them in if the news is notable. DOOH-centric CMS Broadsign has promoted Maarten Dollevoet to the role of Chief Revenue Officer, though he was already SVP of GlobalSales and that kinda sorta seems like the same job, but now chief-y! […]
Primedia Outdoor owns over 15 000 advertising panels across South Africa, with a further 4 000+ panels across the rest of Africa, offering national and international outdoor exposure to its clients. Primedia Outdoor's Freeway Exchange and Urban Exchange inventory is available to Adform customers, enabling them to target over four million people who travel past the different locations every week. […]
