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Boost Customer Engagement With Outdoor Advertising

If you were to appraise the primary benefits of utilising out-of-home (OOH) advertising, the reach and exposure that it affords your brand may well be top of the list. After all, it’s estimated that up to 71% of consumers regularly interact with the messages published on roadside billboards, while bus shelter ads are thought to reach a staggering 92% of the population each and every week. […]

75media.co.uk
Wed, Dec 23, 2020 at 10:03 AM

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MediaPost opinion: Why out-of-home advertising is the medium of the future

by Mark Tutssel , Op-Ed Contributor. The new OOH communications landscape offers an “infinite borderless creative canvas” for marketers and agencies to think and act in a different way. Instinct, alchemy, entrepreneurial thinking and human connection will win the creative future. […]

mediapost.com
Tue, Dec 22, 2020 at 7:52 PM

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Across The Desk: Tommy Teepell

What excites you about OOH right now? […]

thoughtleadership.oaaa.org
Mon, Dec 21, 2020 at 7:22 PM

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Even if you paid a designer to create your billboard ad, you don’t own the rights to their art; unless you sign a specific agreement (Billboard Insider)

Melody Roberts, Owner, Out of Home Creativ.: I haven’t listened to the OAAA legal seminar, so I can only provide insight into how my company, Out of Home Creative, handles situations where the client wants to use my designs for other advertising platforms. […]

billboardinsider.com
Sat, Dec 19, 2020 at 1:29 AM

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Allow Us To Re-Introduce Ourselves

At AdQuick, our mission is to empower everyone to put their message into the world. We do that by removing all barriers to out-of-home (OOH) ad buying, with a powerful platform that’s a delight to use.   The physical world brings context and opportunity — saying the right message in the right place at the right time has incredible power. […]

adquick.com
Thu, Dec 17, 2020 at 10:47 PM

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Clear Channel Outdoor integrates Bombora’s data into its RADARView audience planning tool to target B2B audiences more effectively (PRNewswire)

Thanks to the integration of Bombora's data with RADARView's audience insights, demographics and location targeting, advertisers can now understand how each of Clear Channel's OOH displays impacts more than 100 B2B audience segments, making targeting the B2B customer more accessible and measurable during the pandemic and beyond. […]

prnewswire.com
Thu, Dec 17, 2020 at 10:08 PM

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Announcing Our New Charitable Partnership with the Last Prisoner Project

We’re excited to announce a new partnership today that means a lot to us and many of our customers. As of November 2020, we will be donating 10% of all cannabis-related advertising proceeds to the Last Prisoner Project (LPP). Here’s a little more about this worthy organization and how our partnership came to be. […]

adquick.com
Thu, Dec 17, 2020 at 8:12 PM

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Absen supplies a 275 sqm, 3D outdoor LED display, a bespoke LED cave, an LED video wall and four LED strips for a new property development in China (AVInteractive)

An astonishing array of LED solutions have been installed inside and outside the sales centre of a new property development in China, including a 3D out-of-home display, a bespoke immersive LED cave, an LED video wall and four LED strips in a building lobby. […]

avinteractive.com
Thu, Dec 17, 2020 at 12:08 AM

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16:9: Lamar, FEMA Partner On Public Alerts, Warnings For 1,000s Of Digital Billboards Across U.S.

The U.S. government’s Federal Emergency Management Agency (FEMA) has put together a partnership with the big OOH/DOOH media company Lamar Advertising Company to show emergency alerts on its many digital billboards. The emergency alerts, provided through FEMA’s Integrated Public Alert & Warning System (IPAWS), will be displayed on select Lamar digital billboards throughout the country. […]

sixteen-nine.net
Wed, Dec 16, 2020 at 12:10 AM

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Expectations for 2021 from Talon Outdoor’s senior team

In 2020, data and how we use it has seen a fundamental transformation in tracking and planning both audience location and OOH campaigns. Group Strategy Director, Sophie Pemberton, comments, “The Ada Covid reporting dashboard has been one of the most effective and valuable tools we have produced as a business this year. […]

talonoutdoor.com
Tue, Dec 15, 2020 at 7:14 PM

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Forbes’ Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021

Brad Adgate, Independent Media Consultant. Three prominent global ad agencies, IPG’s Magna, Publicis’ Zenith and WPP’s GroupM released their ad spending forecast for 2021 and an update on their ad spend estimates for 2020. With the pandemic and economic recession that began in mid-March 2020, the ad market plunged not only in the U.S. […]

forbes.com
Mon, Dec 14, 2020 at 11:04 PM

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PML Group’s update on Ireland’s out-of-home ad market (Adworld)

The sources we are sharing in this week’s Now Near Next (Locomizer, TII and TomTom) all indicate increases in volume and congestion as we enter the festive season. We also include new research this week carried out on our behalf by IpsosMRBI that shows trended shopper behavior throughout 2020 and intentions for a post-Covid era. […]

adworld.ie
Sun, Dec 13, 2020 at 11:34 PM

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Enhance Out Of Home Advertising With Geotargeting

Picture the scene; you’re building an integrated marketing campaign that’s built on clearly identified audiences, key demographics and behaviours that may be unique to your consumer base. When planning and executing this type of campaign, it’s inevitable that smartphones will play a pivotal role in determining how and where you target specific consumer demographics. […]

75media.co.uk
Fri, Dec 11, 2020 at 10:25 AM

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Swiss-based computer vision and digital signage tech firm Advertima hires former Navori and Toshiba executives to boost its AI capabilities

Advertima hires Thomas Pollum, former Managing Director EMEA at Navori, as Head of Global Sales, and Carsten Berkenbrink, former Senior Digital Signage Expert at Toshiba Germany, as Senior Sales Director. This announcement follows the appointment of Dr. […]

advertima.com
Tue, Dec 8, 2020 at 7:00 PM

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16:9: Swiss computer vision Firm Advertima Bolsters Smart Digital Signage Team

The Swiss computer vision firm Advertima has announced what appears to be a serious push into AI-driven solutions for digital signage, with a focus on retail.   The company has hired an ex-Navori guy to run global sales and and former Toshiba guy as senior sales director. They’s also added a seasoned AI guy for the board of directors. […]

sixteen-nine.net
Tue, Dec 8, 2020 at 1:27 PM

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