Samarpita Benerjee interviewed OOH executives. The festive season, while holding a lot of expectations, did not see the kind of enthusiasm from advertisers as was expected. Everyone was in the ‘let’s-wait-and-watch’ phase, with brands being cautious of spending too much on advertising. […]
by Jessica Goodfellow. Programmatic DOOH: Quigley: "There are plenty of good reasons to be bullish about digital-out-of-home [DOOH]. With safety measures in place, people in the region are starting to get back to their routines—offices, restaurants, shopping, gym, and marketers are keen to get their attention. […]
Legal Affairs – Taxes. OAAA filed briefs on behalf of the US OOH industry in two pending tax lawsuits with broad implications. Baltimore (in 2013) and Cincinnati (in 2018 enacted targeted taxes on billboards. […]
Here’s another example of real estate owners who live the “Location Location Location” mantra turning primo addresses into media sites: this one in NYC Times Square. There is now a four-screen outdoor LED array cladding the new Yard House restaurant at the corner of 41st St. and 7th Ave. 10 Times Square is owned and managed by L.H. […]
adPlanet is installed at approximately 4,000 grocery retail locations in 35 of the top 50 U.S. DMAs. The Coinstar adPlanet network delivers reach, dynamic visuals, and tailored message capability by geography, demographics, brand behavior, and interests. […]
The Moynihan Train Hall opened for passengers last week in midtown New York City – an expanded, much more open and welcoming section of NYC Penn Station. Among the big visual features in open atrium passenger hall is a giant, old school analog clock and some 1,700 sq. feet of 4mm direct view LED. […]
All entry forms, digital files, and payments must be received by Friday, January 15, 2021. Eligibility for the 2021 OBIE Awards competition requires that paid advertising was displayed on an out of home advertising location during the 2020 calendar year (January 1 through December 31). Identical advertisements entered in any previous OBIE Awards competition are ineligible. […]
US out of home stocks rallied in the fourth quarter of 2020. Clear Channel Outdoor, OUTFRONT and Lamar outperformed the S&P 500 as you can see in the chart below. Clear Channel was up 62% in the fourth quarter of 2020. […]
The Canadian arm of Rouge Media, Rouge Media Group, has been acquired by Rogers Sports & Media. Rouge Media Group launched in 2003 and has grown into a leading, placed based OOH company within Canada and the US. Rouge Media operates static and digital based signage within university and college campuses, resto-bars and salons. […]
Use flexible solutions. When COVID-19 hit, many technologies saw a shift in their uses. For example, customers were now turning up their noses at interactive kiosks that required touch, but were embracing contactless apps. […]
Insider reviewed the numbers with the OAAA. The OAAA’s revenue figures include not just roadside bulletins and posters but also street furniture, place based, billboards, airport, transit and cinema. So the 34% figure isn’t the share of the market which is owned by independent bulletin and poster operators. […]
Few sectors of our lives and livelihood have been spared COVID’s wrath. The advertising industry certainly has not. When the final tally is complete, global ad spending will have decreased by more than 10% this year, according to a WARC Global Advertising Trends report, with some segments certainly taking it worse than others. […]
The annual OAAA/Geopath Out of Home Media Conference will be held virtually on the afternoons of April 13-15, 2021. This summit will bring senior agency and brand executives to the stage, along with leading industry analysts to discuss the changing marketplace and the implications it has for media professionals and consumers. […]
This year our 3-day livestream event drew nearly 1700 delegates from over 25 countries. […]
Digital Signage Summit ISE (DSS ISE) is a half-day conference produced by Integrated Systems Events in association with invidis consulting. The Digital Signage Summit series of conferences are events that explore the business, technology and strategy of the Digital Signage and DooH (Digital out of Home) marketplace. […]
