By Christie Massey, EMC Outdoor. COVID’s effect on Out of Home media has waned significantly since the initial changes and has stabilized for the last several months, albeit at lower levels. As of the most recent mobility reports general US traffic is around 90-95% compared to expected baselines for the time period. […]
By Nadia Cameron. Recent Location Based Marketing Association global trends report shows areas of investment for location-based marketing. Marketers globally and across the region are seeing increasing value in location-based services and data targeting yet concerns about the accuracy of such data remains rife, a recent report has found. […]
Now, through the Place Exchange platform, advertisers can seamlessly access Curb’s digital taxi top inventory and make programmatic buys via open auction and private marketplace deals to amplify their media campaigns and efficiently reach their target audience. […]
As we approach the unwelcome milestone of a year of dealing with the COVID pandemic, and as the promise of vaccine rollouts allows us to begin to see a light at the end of the tunnel, we thought it would be a good time to stop and take stock of things. Dealing with COVID mobility and Out of Home has been a bumpy road for everyone involved in the industry, from media owners to agencies and advertisers. […]
Supporters and critics of President Donald Trump and President-elect Joe Biden used out of home (OOH) media to communicate with voters. […]
We often talk about optimizing your out-of-home sales, but what exactly does that mean, and how complicated is it? Recently, our own Cécile Roney, Product Owner and Thomas Okeke, Sales Director, hosted a webinar laying out the many ways you can evolve your sales process and empower sales teams to work smarter and more efficiently than ever before – all while generating more revenue options. […]
Branded Cities has entered into a new long-term agreement with Rogers Sports & Media for the re-development of the Rogers Tower located in the heart of Toronto at its Citytv Studio (33 Dundas St E.). The deal adds more than 3,000 square feet of digital signage to Branded Cities’ iconic portfolio at Canada’s Busiest Intersection, Yonge & Dundas. […]
by Bradley Cooper. If there is any technology that made a big splash in the digital signage and self-service industry, it's touchless. From gesture control to virtual keyboards, these individual solutions have helped retailers, museums and other businesses adapt to the demands of COVID-19. […]
ZetaDisplay AB (Nasdaq Stockholm: ZETA) expands its cloud-based Digital Signage software platform with Digital Out of Home (DOOH) functionality. The launch represents the second step of the Group’s software platform strategy communicated during November last year. […]
Global media measurement company Ipsos has been appointed by the Outdoor Media Association (OMA) to upgrade its MOVE (Measurement of Outdoor Visibility and Exposure) audience measurement system. […]
Advertising, like many areas of business, endured a difficult 2020. But the future is starting to look a little brighter, especially when it comes to out of home (OOH) advertising. […]
By Rob Lane. Working for a Chinese manufacturer during these challenging times was eye-opening for me personally and, despite the difficulties we are all continuing to face, some optimism can be found from seeing the strong desire from our industry to recover through hard work and perseverance. […]
It’s no secret that the Out of Home industry took a big hit in 2020. As lockdowns went into effect in March and April consumer traffic outside the home dried up almost overnight. Events were cancelled, trade shows went virtual and brands made major cuts to their advertising budgets with Out of Home largely turned off. […]
by Bradley Cooper. COVID-19 will likely not go away completely into 2021, and as a result some of the trends that grew during 2020 such as touchless interactivity, temperature screening, virtual receptionist devices and more will grow into massive trends going into 2021. Digital Signage Today spoke with Tomer Mann, EVP at 22Miles. […]
Optimal viewing, intelligent design, and the longest-lasting digital display on the market. Daktronics OOH advertising billboards make every message stand out with high contrast, true-to-life images. […]
