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FindAnyFilm to Integrate Cinema Showtimes into Ads Displayed on Clear Channel’s Network (FindAnyFilm)

Today FindAnyFilm.com, the industry-owned availability database run by the UK film, TV and video industry’s consumer education body, The Industry Trust for IP Awareness, in cooperation with Sony Pictures Releasing, Powster and Clear Channel, have revealed a UK media first by integrating cinema showtimes into ads displayed across Clear Channel’s 244 Malls Live screens, part of the UK’s leading malls video network. […]

industrytrust.co.uk
Thu, Jun 3, 2021 at 8:00 AM

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IBO Supports OAAA Mission Statement (Billboard Insider)

By Chris Cowlbeck, General Manager, IBOUSA LLC. Over the last week or so, there has been a flurry of stories floating around and many of you have asked me to share what the IBOUSA comments were. Today Anna Bager released a statement that nicely summarizes what we can expect from OAAA as our industry trade organization. […]

billboardinsider.com
Tue, Jun 1, 2021 at 2:30 PM

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Selling Out-of-Home Versus Local TV (Billboard Insider)

This review of media choices is for your own edification. Use leading questions in the data gathering stage to determine dissatisfaction with any of their current media choices. “Is (name an OOH attribute) important to you? […]

billboardinsider.com
Tue, Jun 1, 2021 at 10:00 AM

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Reminder: DPAA’s Video Everywhere Canada Livestream Event, June 9–10 (DPAA)

The livestreamed event will be held June 9 and 10 at 11 AM ET to 1 PM ET each day. Topics will include markets re-opening, innovation, location data, programmatic OOH, and the growing role of DOOH in today’s omnichannel strategies. Registration is now open. […]

videoeverywherecanada.com
Mon, May 31, 2021 at 10:00 AM

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Measuring the Impact of Out-of-Home Advertising by Utilizing Data (Business2Community)

By Matt O’Connor. You probably know of outdoor ads as billboards, pieces of street furniture, wallscapes or other formats. You may also know that Out-of-Home (OOH) advertising is effective and has even been experiencing a resurgence recently. […]

business2community.com
Mon, May 31, 2021 at 9:30 AM

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16:9: Report: Kym Frank No Longer Running Geopath, Leaving Amidst What Observer Termed A Coup

Media Post is reporting that Kym Frank has left her role as President and figurehead for the non-profit media measurement organization Geopath. The report suggests she stepped down in a disagreement with board members, but that the chain of events was engineered by Anna Bager, who took over as President of the Out of Home Advertising Association of America (OAAA) a couple of years ago. […]

sixteen-nine.net
Sun, May 30, 2021 at 2:11 PM

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OAAA updates its mission

As the OOH industry’s leading trade organization, our mission is to protect, advocate, and accelerate the growth of the entire OOH industry on behalf of our members. We do this by advocating for the OOH industry and enhancing its value in the legislative, regulatory and marketing arenas. […]

thoughtleadership.oaaa.org
Fri, May 28, 2021 at 9:00 AM

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The Drum: Clear Channel Outdoor says its new tools help strike the right balance between privacy protection and ad targeting

Advertisers today rethink their targeting strategies to ensure they strike the right balance of reaching their customers without appearing invasive. […]

thedrum.com
Fri, May 28, 2021 at 12:10 AM

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OAAA Releases New Specs for Automated Selling (Billboard Insider)

WASHINGTON D.C. (May 26, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today released OpenDirect 1.5.1, an update to the specification that will allow OOH media companies to offer premium inventory though an automated workflow. […]

billboardinsider.com
Thu, May 27, 2021 at 3:00 PM

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OAAA/Harris Poll Says Summer Travel Will Exceed Pre-Pandemic Levels (Billboard Insider)

WASHINGTON D.C. (May 26, 2021) – After a year of social distancing, Americans are optimistic about summer travel, with 51 percent of consumers stating that they are going to travel as much or more than in pre-Covid times. […]

billboardinsider.com
Thu, May 27, 2021 at 10:30 AM

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Integrating Not Interrupting: Can Virtual Out-of-Home Ads Entice Marketers? (The Drum)

By John McCarthy. Could in-game advertising one day rival Facebook’s scale? Ad pioneers, enabled by programmatic tech, believe targeted ads and branded integrations delivered natively into 3 billion gamers’ favorite worlds could bring about a new era of economic prosperity and fund the birth of a metaverse. […]

thedrum.com
Wed, May 26, 2021 at 4:00 PM

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Seven Takeaways From Day One of the OAAA/Geopath Conference (Billboard Insider)

Here are 7 takeaways from day one of the OAAA/Geopath 2021 conference. (1) The recovery is occurring faster than expected, says Sean Reilly, CEO, Lamar Advertising (2) “We learned how to sell other verticals,” Scott Wells, CEO, Clear Channel America on selling during covid. (3) “Covid brought new brands” to out of home media, Jeremy Male, CEO, OUTFRONT Media. […]

billboardinsider.com
Wed, May 26, 2021 at 8:00 AM

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Study: Summer Travelers Ready to See the Sights (And Outdoor Ads) (The Drum)

By Kenneth Hein. Eligibility of vaccines is having a profound effect on summer travel. In fact, 51% of US consumers claim they plan on traveling as much or more than before the lockdown, according to a study of 1,000 US consumers conducted by the Out of Home Advertising Association of America (OAAA) and The Harris Poll last month. […]

thedrum.com
Wed, May 26, 2021 at 7:30 AM

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OAAA Announces 79th Annual OBIE Award Winners (OBIE Awards)

"'I Have a Dream" was, indeed, the most searched. This insight inspired a deeper search for other African Americans and African American-led movements that were the "most searched" in the United States. […]

obieawards.org
Tue, May 25, 2021 at 4:00 PM

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Clear Channel Europe to Deploy Broadsign Across Their Network (ExchangeWire)

Clear Channel Europe (CCE) and Broadsign today announced an expanded partnership through which the full stack of Broadsign’s digital-out-of-home (DOOH) marketing technology solutions will be deployed across CCE’s DOOH network spanning Europe. […]

exchangewire.com
Tue, May 25, 2021 at 3:00 PM

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