Integrating Not Interrupting: Can Virtual Out-of-Home Ads Entice Marketers? (The Drum)
By John McCarthy. Could in-game advertising one day rival Facebook’s scale? Ad pioneers, enabled by programmatic tech, believe targeted ads and branded integrations delivered natively into 3 billion gamers’ favorite worlds could bring about a new era of economic prosperity and fund the birth of a metaverse. […]
Wed, May 26, 2021 at 4:00 PM