With all of the pandemic gyrations businesses need OOH now more than ever. Virtually every business is being stymied by the labor shortage. OOH can help in a way that no other medium can. […]
Intersection’s Chief Revenue Officer Michael Rosen talked with Billboard Insider about how transit advertising is recovering from covid. What do we know about transit ridership and how it is recovering from Covid-19? Cities are seeing a recovery at a rapid pace as weather turns warmer, vaccinations increase and new guidelines are implemented. […]
An Austrian entrepreneur, Dietrich Mateschitz, started a humble brand 30 years ago as the first energy drink company in a market saturated with soft drinks. Over the years, Redbull carved its brand’s success story through the intelligence of its marketing strategy to reach billions of sales annually. Its untraditional approach enabled it to dominate with over 43% of the market share in 2020. […]
There’s no doubt that the out-of-home (OOH) marketplace took a significant hit throughout the coronavirus pandemic in 2020, despite generating an estimated £699 million in revenue overall. To put this into context, OOH revenues in 2019 reached approximately £1.3 billion, with this value plunging by nearly 50% as consumers were forced to stay at home. […]
Former Chief Growth Officer RTBAsia will further accelerate Hivestack’s expansion in China SHANGHAI, CHINA, MONTREAL, CANADA, May 21, 2021 – Hivestack, 巢仕达, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced the appointment of Aileen Ku as General Manager, China, based in Shanghai. Reporting to Troy Yang, Managing Director, North Asia, Ku will be responsible for driving revenue, growth and strategy focused on channeling incremental advertising dollars into China and also helping Chinese brands to activate on DOOH screens all over the world. […]
by Michael McLaren, CEO, Merkle B2B. This week’s intent data points to a rise in searches around “programmatic” and “LED billboards” among both brands and agencies, as measured by Bombora Company Surge(R). Despite budget cuts last year, advertisers reported better than expected results for U.S. […]
If you have been around the industry forever, like me, you may recall many years ago an early UK media network in chain retail stores that was based around a small-ish LCD on a counter-mounted pole or wall, with a low-rez LED ticker above it. […]
Mark Read, Chief Executive Officer of WPP, the world’s largest advertising company, has given a fascinating insight into how WPP sees the world of marketing, advertising and media developing in the years ahead. […]
Yesterday, Insider ran a press release announcing the hiring of Will Denton to a new position at the IBO. We caught up with Will to get to know him and learn how a musician ended up in the billboard business. What’s your background? […]
By Joe Mandese. Less than two weeks after unveiling new out-of-home ad industry guidelines for measuring digital out-of-home advertising utilizing mobile “identity data,” the Out-of-Home Advertising Association of America this morning released new guidelines for measuring overall out-of-home advertising that appear to be a step backwards. […]
By Tony Jarvis, Olympic Media Consultancy. Is there a rift in the U.S. out-of-home advertising measurement industry? […]
We recently hosted a webinar, with our partners at AdAge and Ad Results Media, to discuss the evolution of traditional marketing channels into performance marketing powerhouses. […]
Paris, May 19th, 2021 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that, following a competitive tender, its subsidiary JCDecaux Belgium has won the street furniture contract for the city of Brussels (Brussels Capital metropolitan area: 1.2 million inhabitants), Belgium’s capital city and seat of several European Union institutions. […]
In my virtual wander along the exhibitor aisles of SID Display Week, I am looking for display tech that is either a big advance on what’s already out there, or very different. I came across a Silicon Valley start-up called Brelyon that has an immersive display that delivers an immersive virtual reality experience, without the goofy-looking, uncomfortable headset. […]
Jim Wilson, CEO of Talon North America Elected to DPAA Board NEW YORK, May 18, 2021 – DPAA, the global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, proudly announced today the appointment of Jim Wilson, CEO of Talon America, to its Board of Directors. Wilson is the U.S. […]
