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DPAA Appoints Talon’s Wilson to Board (Billboard Insider)

NEW YORK, May 18, 2021 – DPAA, the global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, proudly announced today the appointment of Jim Wilson, CEO of Talon America, to its Board of Directors. Wilson is the U.S. CEO of Europe-based, private equity backed Talon Outdoor. […]

billboardinsider.com
Wed, May 19, 2021 at 10:00 AM

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Pladway and Broadsign Agreement: Reach Inventory Now Available on Pladway for Next-Gen Programmatic Out of Home (ExchangeWire)

Pladway, the programmatic advertising platform of Voilàp Holding, today announced a major agreement with Broadsign, the leading international platform for digital out of home (DOOH) solutions with the broadest global coverage available today in 82 countries reaching a total of 76 billion impressions per month. […]

exchangewire.com
Wed, May 19, 2021 at 7:00 AM

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Introducing “OAAA Out of Home Impression Measurement Guidelines” (Billboard Insider)

By: Anna Bager, OAAA President and CEO. I am very proud to share that today, we published the “OAAA OOH Impression Measurement Guidelines,” a framework that proposes new standards and minimum reporting requirements for OOH audience measurement. This marks a huge milestone in evolving measurement for our industry and an important first step in ensuring OOH is included within the marketing mix. […]

billboardinsider.com
Tue, May 18, 2021 at 4:00 PM

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IBO Adds Another Enterprise Agency Advocate – Will Denton (Billboard Insider)

Following the IBO Spring Denver conference, Chris Cowlbeck, General Manager of IBOUSA announced expanding their efforts to focus on revenue streams with one of the areas to provide tools and access to the IBO COOP Speedway to advertising agencies. […]

billboardinsider.com
Tue, May 18, 2021 at 1:30 PM

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Clever Ways Tobacco Brands Avoid Legal Dispute When Advertising (Movia Media)

Although there are strict measures and regulations imposed on tobacco brands, they still advertise their products legally. These brands are able to maneuver and bypass the rules creatively. They can get consumers engaged with their ads through tremendous spending, not only on advertising, but also on sponsorships, events, promotions, premiums, and other marketing strategies. […]

movia.media
Tue, May 18, 2021 at 10:00 AM

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Kevin Gephart on Dealing With Agencies (Billboard Insider)

My thoughts about dealing with ad agencies are confined to local agencies. Ad agencies are not clients; they are spokespeople for clients. They are due all the respect, ideas, follow-through, and accountability afforded any spokespeople. […]

billboardinsider.com
Mon, May 17, 2021 at 3:00 PM

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Why Multiple Ad Exposures Are a Necessity (AdQuick)

In marketing (and even in love), repetition is key.  Study after study has shown that consumers need to be exposed to advertising messaging multiple times before they are inspired to take action. But this well-known maxim is just the beginning of the story, and it’s important to consider the details. […]

adquick.com
Mon, May 17, 2021 at 2:30 PM

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Out of Home Lender: YESCO Financial Solutions (Billboard Insider)

Financing is critical for your out of home business. In February we ran articles about Formetco’s Digital Billboard Financing Program and Formetco Financing to Replace Aging Billboards. Today we talk with Tony Hull about Yesco’s financing programs. […]

billboardinsider.com
Mon, May 17, 2021 at 9:30 AM

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16:9: Gartner Forecasts Chip Shortages Will Stretch Well Into 2022

The research and analysis firm Gartner is forecasting that the worldwide semiconductor shortage that is hitting most tech industries, including digital signage, will persist throughout 2021 and not return to more normal levels until Q2 2022. “The semiconductor shortage will severely disrupt the supply chain and will constrain the production of many electronic equipment types in 2021. […]

sixteen-nine.net
Sun, May 16, 2021 at 10:58 AM

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World Out-of-Home Organisation to host a virtual ‘European Forum’ on May 18, 2021

The Forum is free to all WOO members, non-members can register for €150 Euros. For the full Forum Programme click here To register now click here. […]

worldooh.org
Sun, May 16, 2021 at 9:58 AM

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Members-only IAB UK Guide: How to succeed in Digital Out-of-Home Advertising

In this guide, members of our Digital Out-of-Home Group share their strategies for advertising success Following the release of a Digital Out-of-Home (DOOH) glossary earlier this year, our DOOH members have come together to produce a guide to advertising success in the sector. […]

iabuk.com
Sun, May 16, 2021 at 9:40 AM

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Octopus Interactive says it operates ‘the largest national network of screens inside of Uber and Lyft vehicles’ (Digital Signage Today)

by Bradley Cooper. From a looping attract screen on a kiosk to a bright LED display at the Las Vegas strip, digital signage has taken many forms. One that is less common is vehicle digital signage, such as in taxis or on top of buses. […]

digitalsignagetoday.com
Sun, May 16, 2021 at 9:13 AM

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Xaxis and Really Singapore Ink Deal to Target Consumers in the Premium Audience Condominium Advertising Network (AIthority)

Xaxis, GroupM’s programmatic company and Really Singapore, Asia’s PropTech platform joined forces to give GroupM’s full suite of agencies (Mindshare, MediaCom, Wavemaker, Essence, and m/SIX) access to Really’s Premium Audience Advertising Network through Xaxis. […]

aithority.com
Sun, May 16, 2021 at 9:10 AM

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Adweek: Seamless launches a digital out-of-home campaign in New York City to capture consumers’ attention at and in public transit.

By David Kaplan. Ads have been placed on Urban Panels at subway entrances and on station screens, as well as bus shelters and the Link NYC Wi-Fi kiosks around the city. The screen images are constantly updated and are based on popular delivery menu items available at nearby eateries in Seamless’ system. […]

adweek.com
Sat, May 15, 2021 at 9:59 AM

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Billboard Insider’s Three Takeaways From Last Week’s IBO Conference (Billboard Insider)

Our first thought on last weeks IBOUSA conference in Denver is, ZOOM has been a necessary and productive means of communication during the pandemic, but it is no substitute for gathering together in person, to share ideas, catch up on friendships and learn together as an industry. It was truly a pleasure to be together. Hope you all felt the same. […]

billboardinsider.com
Thu, May 13, 2021 at 2:30 PM

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