The concept of ‘standing out from the crowd’ is central to the purpose of advertising, as brands look to leverage various channels to compete directly with rivals and claim a viable share of their target market. […]
Boost by Wrapify, the SaaS subscription service enabling Transit Out of Home (OOH) and Branded Fleets, today announces its inclusion in the Samsara Marketplace. The post ‘Boost by Wrapify’ Now Included in the Samsara Marketplace appeared first on Wrapify Blog. […]
Billboard Insider caught up with Becky Smith, IBOUSA Enterprise Manager, also known as Chris Cowlbeck’s left-hand lady, and asked her about the IBO Speedway. Becky oversees the collection, cleansing and homogenizing of IBO Associates inventory, similar to the real estate MLS system. What is the IBO Speedway? […]
By John Glenday. Clear Channel is leveraging its UK-wide network of assets to turbocharge growth at start-up businesses. The Clear Start program sees the out-of-home (OOH) media and infrastructure provider match start-ups’ advertising budgets pound for pound in the first year, doubling their presence around the UK’s streets and transport hubs. […]
How To Capture Your Fair Share of the $101.6B Back-to-School Spending Season We may still be in the peak of the summer season, but now is the time to start planning your back-to-school and back-to-college marketing campaigns. 68% of families surveyed by the NRF say they start shopping at least three weeks before school begins. […]
Digital Signage Summit Europe will take place from 29 – 30 September as an in-person live event at the Hilton at Munich Airport. If you pre-register now you will receive a 30% ‘early bird’ discount voucher on conference ticket prices. Pre-register here The theme of this conference is ‘The New Agenda’. […]
NEW YORK, June 15, DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Displayforce, the provider of personalized marketing and analytics driving retail and programmatic DOOH revenue, has joined the association. […]
Billboard Insider recently talked to Gravy Analytics CEO Jeff White about how consumer behavior is changing post covid and what he thinks of the proposed move from likehood-to-see to opportunity-to-see impressions. Jeff White, Founder and CEO, Gravy Analytics What does Gravy Analytics do and how does it help out of home advertising companies? […]
Senior Leaders share insights at DPAA/Ubimo CPG DOOH Event, June 24th 1pm – 3pm Eastern NEW YORK – JUNE 15, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced speakers and agenda for its first ever Consumer Packaged Goods (CPG) Digital Out-of-Home (DOOH) Event held with strategic member Ubimo, A Quotient Brand. […]
We have reached a point in history where watching a TV show is as good as reading a book. We cry and laugh watching our favourite sitcoms that give us characters of loving relationships and happy endings. However, the entertainment industry is continuously changing. […]
Billboard Insider caught up with Chris Cowlbeck, General Manager of IBOUSA on the new OAAA Open Direct (OOH) Guidelines recently announced. Why did the OAAA adopt the Open Direct OOH guideline? In my opinion, OAAA as our OOH industry trade organization is leading in a number of areas to get us on a similar playing field whereby all OOH media owners can interact more effectively and efficiently. […]
15 June 2021 – Ultraleap and Simply NUC launch their TouchFree Bundle that will bring hygienic, touchless interaction to locations around the world. The TouchFree Bundle is a complete plug and play solution allowing consumers to interact using gesture control. […]
By Kevin Gephart, out of home sales expert. Last week I discussed how to to sell out of home versus local cable TV. Today I’ll talk about how to sell out of home versus local radio. […]
By Toni Fitzgerald. For months, everyone has been looking for signs that the pandemic is over. Are enough people vaccinated? […]
Dan Berthiaume Senior Editor, Technology Despite the shift to e-commerce caused by COVID-19, retailers’ post-pandemic strategies should include a prominent focus on physical stores. Chain Store Age recently spoke with Andrea Wasserman, head of global commerce, Verizon Media, about how digital and physical retail have both changed as a result of the pandemic. […]
